New Wash Rich 8oz and Whisk and Jar with 1 Purple Color Boost
FOR BLONDE TONES
Anti-Brass Moisture Color Boost Set
Anti-Brass Moisture Color Boost Set
Anti-Brass Moisture Color Boost Set
Anti-Brass Moisture Color Boost Set
Anti-Brass Moisture Color Boost Set
Anti-Brass Moisture Color Boost Set

Anti-Brass Moisture Color Boost Set

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

Ready for the healthiest hair
of your life?

Receive personalized results in under 2 minutes.

take the quiz
All Hair Types Dry Hair
4 Product Set

Meet the healthier way to keep blonde, gray, silver and platinum hair moisturized, bright and brass-free.

  • Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals.
  • Mix with New Wash Rich, our detergent-free formula that doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

This set includes everything you need to keep your color vibrant between salon visits.

Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.

Paraben-Free Paraben-Free
Leaping Bunny Certfied Leaping Bunny Certified
Silicone-Free Silicone-Free
Petroleum-Free Petroleum-Free
Sulfate-Free Sulfate-Free
Phthalate-Free Phthalate-Free
Recyclable Recyclable
Recommended Products

New Wash

  • Is New Wash a shampoo?

    New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

  • Is New Wash a conditioner?

    New Wash is not a conditioner. Conditioner does not clean the hair; it only replaces moisture after shampoo strips it. New Wash contains cleansing and conditioning ingredients.

  • Will New Wash clean my hair?

    Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

  • How often should I wash my hair with New Wash?

    You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

    When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

  • How does New Wash work?

    New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.

  • Will New Wash work for my hair type?

    Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.

  • How long will it take for New Wash to work?

    New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural and more commonly experienced by people with oily or fine hair.

  • My hair is still feeling unclean after New Wash. what should I do?

    New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons. 

    First, you might not be using enough New Wash. Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.

    You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.

    Remember: It takes time to adjust to new habits and routines. You might experience a transition period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.

    After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!

  • Are New Wash pouches recyclable?

    Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.

  • Will this clog my drain or harm my septic system?

    No, all Hairstory products are septic-safe and will not clog the drain.

Purple Color Boost

  • What makes Purple Color Boost superior to other color-boosting products?

    Traditional color shampoos strip hair as they clean, and traditional color conditioners don't clean—they only deposit color and condition. Purple Color Boost for New Wash gently cleans, conditions, tones and neutralizes brassiness in one step. 

    Purple Color Boost is formulated with an exclusive blend of botanical antioxidants (including rosemary leaf and viola odorata flower extract) that are specifically chosen for lighter shades. When mixed with New Wash Original or Rich, Purple Color Boost protects blonde, gray, silver and platinum hair from color fade, UV rays and frequent washing.

  • How long should I let Purple Color Boost sit on my hair?

    Let Purple Color Boost sit for 3 to 5 minutes before rinsing.

  • How often should I use Purple Color Boost?

    Use every time you wash your hair or as directed by your trusted colorist.

  • Does it stain tile?

    Staining is less likely when​​ spills are promptly cleaned with a suitable cleaning agent. Follow the instructions to ensure a tidy application while protecting your tile from potential stains.

  • Why isn't New Wash Deep an option for Purple Color Boost?

    The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.

  • How long can I keep a tube of Color Boost before using it?

    All Color Boosts have a two-year shelf life.

WE’RE LISTENING

Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled

SUSTAINABLE