SO, HERE’S THE STORY...
It’s simple: We’re reinventing responsible haircare.
OUR VISION
Hairstory was born from a fundamental belief: The world needs fewer, better things. We launched in 2015 with New Wash, a first-of-its-kind cleansing cream made without the damaging detergents found in shampoo. Our stylers further simplify your routine—and are also made with nourishing, non-toxic ingredients. At the heart of our brand are professional hairdressers, who inspire and inform every formula we create.
OUR MISSION
We’re rethinking haircare from a POV that’s better for hair, better for hairdressers and better for the planet. We develop clean formulas that promote total hair and scalp wellness. We empower hairdressers to grow their business through the Hairstory Pro commission program. And we are leading a global movement toward high-quality sustainable haircare.
OUR PROMISE
Hairstory was founded to give you fewer, better things for your hair: Products with fewer, better ingredients. Routines with fewer, better steps. And even schedules with fewer, better wash days. We are a small company with big ambitions, but only when our growth creates enduring value. That’s healthy haircare, without compromise. Promise.
OUR HERO
We call New Wash “revolutionary,” and we have the receipts. It cleans, conditions, balances your scalp and protects your color in one step. It removes dirt without stripping the oils your hair needs. And it lets you go longer between washes and color appointments. It’s an everyday hero—even if you don’t wash your hair every day.
OUR REFILLS
Our new refill system is designed to reduce waste, not performance. First-time New Wash purchases include a durable Better Bottle that’s made to last—refill it again and again with any size of New Wash pouch. It’s a smarter, more sustainable way to care for your hair and the planet.
Hairstory pioneered the use of low-plastic refill pouches for haircare in 2015—and then became the first beauty company to create a fully recyclable version.