







Purple Color Boost
COLOR BOOST FOR BLONDE, GRAY, SILVER AND PLATINUM HAIR
Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals.
New Wash and reusable mixing tin and whisk sold separately.
Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.
FAQs
See all FAQSPurple Color Boost
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What makes Purple Color Boost superior to other color-boosting products?
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How long should I let Purple Color Boost sit on my hair?
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How often should I use Purple Color Boost?
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Does it stain tile?
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Why isn't New Wash Deep an option for Purple Color Boost?
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How long can I keep a tube of Color Boost before using it?
WE’RE LISTENING
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Ingredients
Ingredients
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
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Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
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Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
SUSTAINABLE
Top-Rated Sets
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New Wash Method for All Hair Types
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Damage Repair Method
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Richest Damage Repair Method
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New Wash Original Starter Set
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New Wash Rich Starter Set
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New Wash Deep Starter Set
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New Wash Method for Oily Hair
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New Wash Method for Dry Hair
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Care and Texture Set
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Shine and Gloss Color Boost Set
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Shine, Gloss and Moisture Color Boost Set
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Vibrant Red Color Boost Set
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Vibrant Red Moisture Color Boost Set
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New Wash Original Trial Kit
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Clarifying Damage Repair Method
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Bond Boost and New Wash Original Set
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Bond Boost and New Wash Deep Set
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Bond Boost and New Wash Rich Set
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Bond Boost and New Wash Original Duo
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Bond Boost and New Wash Rich Duo
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Bond Boost and New Wash Deep Duo
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Healthiest Hair Method
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Richest Hair Method
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Anti-Brass Color Boost Set
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Anti-Brass Moisture Color Boost Set
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Clarifying Hair Method
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