Purple Boost 1pack
Purple Color Boost
Purple Color Boost
Purple Color Boost
Purple Color Boost
Purple Color Boost

Purple Color Boost

COLOR BOOST FOR BLONDE, GRAY, SILVER AND PLATINUM HAIR

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1 Tube 4 Tubes

Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals. 

New Wash and reusable mixing tin and whisk sold separately.

Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself. 

Paraben-Free Paraben-Free
Leaping Bunny Certfied Leaping Bunny Certified
Silicone-Free Silicone-Free
Petroleum-Free Petroleum-Free
Sulfate-Free Sulfate-Free
Phthalate-Free Phthalate-Free
Recyclable Recyclable
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FAQs

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Purple Color Boost

  • What makes Purple Color Boost superior to other color-boosting products?

    Traditional color shampoos strip hair as they clean, and traditional color conditioners don't clean—they only deposit color and condition. Purple Color Boost for New Wash gently cleans, conditions, tones and neutralizes brassiness in one step. 

    Purple Color Boost is formulated with an exclusive blend of botanical antioxidants (including rosemary leaf and viola odorata flower extract) that are specifically chosen for lighter shades. When mixed with New Wash Original or Rich, Purple Color Boost protects blonde, gray, silver and platinum hair from color fade, UV rays and frequent washing.

  • How long should I let Purple Color Boost sit on my hair?

    Let Purple Color Boost sit for 3 to 5 minutes before rinsing.

  • How often should I use Purple Color Boost?

    Use every time you wash your hair or as directed by your trusted colorist.

  • Does it stain tile?

    Staining is less likely when​​ spills are promptly cleaned with a suitable cleaning agent. Follow the instructions to ensure a tidy application while protecting your tile from potential stains.

  • Why isn't New Wash Deep an option for Purple Color Boost?

    The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.

  • How long can I keep a tube of Color Boost before using it?

    All Color Boosts have a two-year shelf life.

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Ingredients

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BOTANICAL EXTRACTS
Purple Color Boost
Ingredients

Propanediol, Water, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

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