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Hi, it’s us. We create smart, simple haircare. We pioneer planet-friendly formulas and packaging. And we make your hair healthier with fewer, better things—like products, ingredients and wash days.

THE BACKSTORY
Repeat after us: It’s not a shampoo, it’s a cleansing cream. New Wash is formulated without detergents that strip your hair’s natural oils (a shampoo specialty) and with naturally derived ingredients that reveal a healthier scalp and softer, smoother, shinier hair.

SHOP THE COLLECTION
Soap on your skin is drying, so why would you put it on your hair? Every time you use shampoo, its detergent-based formula strips your hair and scalp of the natural oils they need (and conditioner is only a temporary fix). New Wash does everything shampoo wishes it did—cleanse, condition, detangle and balance your scalp—all in one nourishing step.

TRY NEW WASH

Hi, it’s us. We create smart, simple haircare. We pioneer planet-friendly formulas and packaging. And we make your hair healthier with fewer, better things—like products, ingredients and wash days.

THE BACKSTORY
Repeat after us: It’s not a shampoo, it’s a cleansing cream. New Wash is formulated without detergents that strip your hair’s natural oils (a shampoo specialty) and with naturally derived ingredients that reveal a healthier scalp and softer, smoother, shinier hair.

SHOP THE COLLECTION
Soap on your skin is drying, so why would you put it on your hair? Every time you use shampoo, its detergent-based formula strips your hair and scalp of the natural oils they need (and conditioner is only a temporary fix). New Wash does everything shampoo wishes it did—cleanse, condition, detangle and balance your scalp—all in one nourishing step.

TRY NEW WASH

No Damaging Detergents
Biodegradable
CLEANSES
Conditions
Balances
Protects

SHAMPOO WHO?

STOP SCREWING UP YOUR SCALP

Best-Seller

New Wash Original

CLEANSING CREAM FOR ALL HAIR TYPES

All Hair Types

Dry Hair

Oily Hair

8oz

20oz

32oz

BRIANNA L.

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted.”

Product NEW WASH ORIGINAL

SAVANNAH F.

“First and foremost, this stuff smells amazing! Aside from that, this formula is magic. I have fine/thick/curly hair, so I can get some awful tangles. After not washing my hair in three days, wearing it in multiple styles and using just New Wash, I was able to comb through my hair with ease. My dandruff also seems to have subsided a little after one month of New Wash. I’m hoping to see it completely disappear with more use.”

Product NEW WASH RICH

ELIZABETH

“I have been using Purple Color Boost for the last 12 months and love it. It leaves my hair soft and curly and takes away any yellow coloring of my gray locks. I only need to use it once a month.”

Product NEW WASH RICH AND PURPLE BOOST DUO

KAREN F.

“New Wash changed my hair almost instantly. After my second time using it, my hair was curly! I didn’t even realize my hair was so wavy. I had my husband try it, and it transformed his hair and scalp also—so much softer and his severe scalp irritation disappeared. Feels like a miracle product.”

Product NEW WASH ORIGINAL

BRENDA S.