Our two-step New Wash Method makes every day a great hair day. Say hello to healthier hair and a happier scalp—and goodbye to shampoo forever!
Massaging Scalp Brush maximizes the effectiveness of each step
SEE WHAT'S INCLUDED
ALL HAIR TYPES
GET THE METHOD
$84
$64
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
Join half a million New Wash devotees
NO CATCH.
Just gentle, effective cleansing.
New Wash OriginaL
A FORMULA FOR SUCCESS
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
NORMAL TO DRY
Detergents in shampoo strip your natural protective oils, which you try to fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
NORMAL TO OILY
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
COLOR-TREATED
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.
FINE OR THIN
New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.
COARSE OR THICK
Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.
GRAY
Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
From the pros
Why hairdressers recommend THE new wash METHOD
How does New Wash work?
Our signature cleansing cream uses essential oils, saturated cleansers and fatty alcohols, all of which are naturally derived and biodegradable. These ingredients need to touch every part of the hair and scalp to clean it—whatever isn’t touched isn’t cleaned. New Wash strongly bonds to impurities, oil and dirt. It doesn’t bond as strongly to water, which is why physical rinsing is required. The grime goes down the drain, while your natural oils and microbiome layer stay intact and protected for a happy scalp and soft hair.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.
What is Pre-Wash?
Pre-Wash is a scalp purifying rinse that refreshes your hair and preps for wash day by removing unwanted product buildup, oil and dirt. Pre-Wash’s detergent-free micellar technology ensures effective and gentle cleansing, while prebiotics help balance moisture and improve the health of your scalp’s microbiome.
Who can use Pre-Wash?
Every hair and scalp type can use Pre-Wash. Pre-Wash is perfect for those with excess oil, product buildup and scalp irritation. It also helps with the transition period if you have just switched from regular shampoo to New Wash.
How do I use Pre-Wash?
1. Section your dry hair to ensure thorough application.
2. Apply Pre-Wash to the scalp using the targeted applicator. Start at the roots and move along the parted sections, ensuring even coverage.
3. Massage it into the scalp using the Massaging Scalp Brush or your fingertips.
4. Let it sit on your scalp for 3-4 minutes.
5. Wash your hair as you normally do with New Wash.
What is a scalp microbiome?
The scalp microbiome is a community of microorganisms, such as bacteria and fungi, that live on the scalp. Like the skin microbiome, scalp microbiome provides the first line of defense against harmful pathogens, shielding the hair follicles and scalp from toxins, irritation, itchiness, flakiness, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair and sebum buildup and may even impede hair growth.
What are prebiotics?
Prebiotics are ingredients that act as food for good bacteria on your scalp. In haircare products, they help keep the scalp’s natural balance of bacteria in check, which is essential for overall scalp health.
Balance the scalp’s bacteria: Prebiotics support the growth of beneficial bacteria, helping to maintain a healthy balance on the scalp. This can prevent issues like dandruff and irritation caused by harmful bacteria.
Soothe irritation: By promoting good bacteria, prebiotics help calm the scalp, reducing redness, itching and sensitivity.
Strengthen the scalp’s natural barrier: A balanced scalp is better at protecting itself from environmental stress and keeping moisture in, which prevents dryness and keeps the scalp healthy.
My hair is still feeling unclean after New Wash. What should I do?
All hair types are different, so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience a transition period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn’t yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.
After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!
How often should I wash my hair with New Wash?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1 (the blue bins).
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
ECO-FRIENDLY PACKAGING
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-Approved
Our lineup is loved by top stylists around the world as well as their clients.
Ready TO HAVE YOUR BEST HAIR DAY, EVERY DAY?
Pre-Wash purifying scalp rinse
Massaging Scalp Brush
60-day money-back guarantee
Save $20 INCLUDING a free SCALP brush
All hair types
$84
$64
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
YOUR FINISHING TOUCHES
Treat and style your hair—the healthy way.
$80
8 oz
add to bag — $36
2 oz
add to bag — $44
Get the best hair of your life for under $65
Our two-step New Wash Method makes every day a great hair day. Say hello to healthier hair and a happier scalp—and goodbye to shampoo forever!
Pre-Wash breaks down buildup and balances the scalp microbiome
New Wash cleanses and conditions without harsh foams
Massaging Scalp Brush maximizes the effectiveness of each step
The results: softer, shinier hair and fewer wash days
SEE WHAT'S INCLUDED
All hair types
GET THE METHOD
$84
$64
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
Color-Safe
Recyclable Packaging
Synthetic Fragrance-Free
Leaping Bunny Certified
Join half a million New Wash devotees
No detergents.
NO CATCH.
Just gentle, effective cleansing.
A FORMULA FOR SUCCESS
YES, NEW WASH workS for your hair!
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
NORMAL TO DRY
Detergents in shampoo strip your natural protective oils, which you try to fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
NORMAL TO OILY
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
COLOR-TREATED
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.
FINE OR THIN
New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.
COARSE OR THICK
Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.
GRAY
Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
JOIN 500,000+ NEW WASH DEVOTEES
TAKE THEIR WORD FOR IT, TOO
From the pros
Why hairdressers recommend THE new wash METHOD
How does New Wash work?
Our signature cleansing cream uses essential oils, saturated cleansers and fatty alcohols, all of which are naturally derived and biodegradable. These ingredients need to touch every part of the hair and scalp to clean it—whatever isn’t touched isn’t cleaned. New Wash strongly bonds to impurities, oil and dirt. It doesn’t bond as strongly to water, which is why physical rinsing is required. The grime goes down the drain, while your natural oils and microbiome layer stay intact and protected for a happy scalp and soft hair.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.
What is Pre-Wash?
Pre-Wash is a scalp purifying rinse that refreshes your hair and preps for wash day by removing unwanted product buildup, oil and dirt. Pre-Wash’s detergent-free micellar technology ensures effective and gentle cleansing, while prebiotics help balance moisture and improve the health of your scalp’s microbiome.
Who can use Pre-Wash?
Every hair and scalp type can use Pre-Wash. Pre-Wash is perfect for those with excess oil, product buildup and scalp irritation. It also helps with the transition period if you have just switched from regular shampoo to New Wash.
How do I use Pre-Wash?
1. Section your dry hair to ensure thorough application.
2. Apply Pre-Wash to the scalp using the targeted applicator. Start at the roots and move along the parted sections, ensuring even coverage.
3. Massage it into the scalp using the Massaging Scalp Brush or your fingertips.
4. Let it sit on your scalp for 3-4 minutes.
5. Wash your hair as you normally do with New Wash.
What is a scalp microbiome?
The scalp microbiome is a community of microorganisms, such as bacteria and fungi, that live on the scalp. Like the skin microbiome, scalp microbiome provides the first line of defense against harmful pathogens, shielding the hair follicles and scalp from toxins, irritation, itchiness, flakiness, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair and sebum buildup and may even impede hair growth.
What are prebiotics?
Prebiotics are ingredients that act as food for good bacteria on your scalp. In haircare products, they help keep the scalp’s natural balance of bacteria in check, which is essential for overall scalp health.
Balance the scalp’s bacteria: Prebiotics support the growth of beneficial bacteria, helping to maintain a healthy balance on the scalp. This can prevent issues like dandruff and irritation caused by harmful bacteria.
Soothe irritation: By promoting good bacteria, prebiotics help calm the scalp, reducing redness, itching and sensitivity.
Strengthen the scalp’s natural barrier: A balanced scalp is better at protecting itself from environmental stress and keeping moisture in, which prevents dryness and keeps the scalp healthy.
My hair is still feeling unclean after New Wash. What should I do?
All hair types are different, so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience a transition period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn’t yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.
After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!
How often should I wash my hair with New Wash?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1 (the blue bins).
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
Eco-Friendly packaging
Our fully recyclable refill pouches were a first in the beauty industry.
Our lineup is loved by top stylists around the world as well as their clients.
Ready TO HAVE YOUR BEST HAIR DAY, EVERY DAY?
Pre-Wash purifying scalp rinse
Massaging Scalp Brush
60-day money-back guarantee
Save $20 INCLUDING a free SCALP brush
All hair types
$84
$64
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
YOUR FINISHING TOUCHES
Treat and style your hair—the healthy way.
$80