SUSTAINABILITY
IS IN OUR ROOTS
We create simply better haircare, without compromise.
ENDLESS REFILLS
Refill the Better Bottle with New Wash pouches for a seamless, sustainable routine.
Gentle on your hair, gentle on the planet.
New Wash is a detergent-free replacement for shampoo and conditioner that uses less water and plastic. The refillable Better Bottle is made with 50% post-consumer recycled (PCR) plastic and eliminates single-use bottles. Refill pouches further reduce plastic waste and are recyclable—as is the bottle itself at the end of a long, sustainable life.
Did you know: After pioneering the use of low-plastic refill pouches for haircare in 2015, Hairstory created the beauty industry’s first-ever fully recyclable pouch—that’s the current version you know and love!
Conscious Creation
From production to packaging, we’re making an impact by minimizing our own.
When it comes to our products, we’re an open book.
Every Hairstory product is made with non-toxic, naturally derived ingredients and is Leaping Bunny Certified—the beauty industry’s most trusted cruelty-free certification. All packaging is refillable, recyclable or reusable.
We’re constantly challenging ourselves to be better: more impactful, more innovative, more intentional. If you have any feedback, email us at hello@hairstory.com.
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Detergent-Free -
Paraben-Free -
Silicone-Free -
Sulfate-free -
SLS-Free -
Phthalate-Free
PROACTIVE PHILANTHROPY
Giving back has never been more important to us or to the organizations we support.
We’re happy to help. As a longtime member of 1% for the Planet, we donate 1% of every 8oz New Wash sale to high-impact water conservation and restoration organizations.
Since 2018, the Hairstory community has funded over $500,000 in donations to protect oceans, lakes, rivers and reefs around the world.
Every purchase makes waves. Thanks for helping us protect the waters that sustain us.
YOU CAN QUOTE US ON THESE
organizations we support
