turns out, everyone loves good hair days

"Our judges' favourite conscious hair product was Hairstory's New Wash, which came out head and shoulders above its competitors."

October 2024

“The results are wild. My long hair air-dries perfectly, with no ‘squeaky’ texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp is gone forever.”

August 2025

"Too much foam can actually dry out your hair, which is why this formula transforms into a milky wash instead—cleansing, conditioning, supporting scalp health, and enhancing texture, all without harsh detergents."

July 2025

“Our tester found she could skip the detangler entirely”

April 2025