Damage Repair Method

Your hair is naturally made up of chemical bonds that are too small for the eye to see. There are three types of bonds found in our hair: disulfide bonds (which are strong), hydrogen bonds and salt bonds (which are weaker). They come together to form hair’s structural strength, elasticity and shine. 

When hair is exposed to chemical services (like dyeing, bleaching and relaxing), pollution or heat styling, these bonds can break, resulting in reduced hair integrity. Bond Boost for New Wash and Bond Serum work to restore those broken bonds by penetrating the hair fibers with our exclusive ProTarget Technology™, which delivers crucial first aid exactly where your strands need it.

Bond Boost for New Wash is an additive for your favorite New Wash formula that works as you cleanse and condition, saving you time while repairing hair damage. Uniquely formulated with our exclusive ProTarget Technology™, it provides intense healing of seriously damaged hair and enhances the repair benefits of Bond Serum.

Each Bond Boost tube must be mixed with 8oz New Wash. Do not use this product by itself.

You automatically get sent to Hairstory jail. Just kidding—but this formula is too concentrated to be used alone. For best results and additional repair effects on chemically damaged hair, mix it with 8oz of your favorite New Wash formula.

Yes! Bond Boost can be used with New Wash Original, New Wash Rich and New Wash Deep.

Bond Boost for New Wash is ideal for anyone who prioritizes the health and well-being of their hair and/or whose hair is: 

• chemically treated (e.g., colored, bleached, relaxed or permed)
• heat-damaged from frequent use of styling tools like flat irons or curling irons
• frizzy
• dry 

Bond Boost is also perfect for anyone who already uses New Wash or wants to try it.

1. Shake the tube well. 
2. Squeeze the entire contents of the tube and 8oz New Wash into the jar, then whisk together thoroughly. 
3. Get hair wet, coat hair with the mix and deeply massage it into roots and all the way down to tips. Let it sit for 3-5 minutes. 
4. Rinse very well. 

Use every time you wash your hair or as directed by your trusted hairdresser. Remember: Do not use Bond Boost by itself; it must be mixed with 8oz New Wash.

Yes, Bond Boost can be used every time you wash your hair with New Wash.

ProTarget Technology™ is our exclusive double repair efficacy complex that combines cuticle-nourishing nutrients and a clinically proven bond-restoring complex that fortifies hair from within. It delivers twice the recovery benefits of other hair repair treatments, healing and preventing compromised areas like split ends, breakage and frizz.

ProTarget Technology™ delivers double repair efficacy—meaning it heals hair inside and out—thanks to its unique formulation with liposome technology that offers these benefits:

• Targeted delivery and enhanced penetration: ProTarget Technology™ consists of liposomes, which are tiny sphere-shaped particles that can encapsulate active ingredients like vitamins, antioxidants or other beneficial compounds. Liposomes in ProTarget Technology™ encapsulate specific active repair ingredients like panthenol and ceramides, allowing for targeted delivery and enhanced penetration. This is particularly beneficial in hair repair because it enables the delivery of reparative or nourishing substances directly to damaged areas of the hair.
• Protection of active ingredients: Liposomes provide a protective barrier around active ingredients, shielding them from external factors that could degrade their effectiveness. 
• Longer-lasting results: The controlled release of active ingredients from liposomes allows for a sustained and gradual release over time. This can result in longer-lasting effects compared to products without liposome technology.

No. Protein overload is caused by products that contain a large amount of hair protein in their formula. Bond Boost contains only <1% arginine in its formula to synergistically work with other actives to strengthen the hair, decrease hair breakage, minimize hair loss, moisturize and (for those who color their hair) protect from the damaging effects of bleach.

Yes, we recommend using Bond Serum and Bond Boost together, as Bond Boost contains ingredients designed to interact with and repair damaged hair bonds. Through a combination of surface preparation, conditioning and moisturization, Bond Boost primes the hair to better receive the active ingredients in Bond Serum, ensuring a more thorough repair approach. As a result, when Bond Serum is applied after cleansing with Bond Boost, its reparative components may have an enhanced ability to penetrate the hair shaft.

Yes! Bond Boost can be used together with Purple, Blue or Red Color Boosts. Start with 8oz New Wash and mix in 1 tube of each Boost for comprehensive damage repair and extra color protection. Remember: Do not use Bond Boost or any Color Boost alone; they must be mixed with New Wash.

New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

New Wash is not a conditioner. Conditioner does not clean the hair; it only replaces moisture after shampoo strips it. New Wash contains cleansing and conditioning ingredients.

No, New Wash is a detergent-free formula designed to replace both shampoo and conditioner by cleansing and hydrating in one single step. It cleanses using essential oils that leave your hair's natural moisture intact for a soft, healthy finish.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.

Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural and more commonly experienced by people with oily or fine hair.

When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. New Wash benefits hair immediately, but all hair types are different. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos and over-cleansing. This adjustment period is natural.If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.

• You might not be using enough New Wash.
• You might not be rinsing it out thoroughly.

Think ASMR:

• APPLY: Apply  the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask.
• SPLASH: Add a SPLASH of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
• MASSAGE: Then work it in really, really well by MASSAGING your scalp with the Massaging Scalp Brush.
• RINSE: You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. RINSE it out using the Massaging Scalp Brush or your fingertips.

Remember: It takes time to adjust to new habits and routines.  Your hair and scalp haven't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.

After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!

Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.

No, all Hairstory products are septic-safe and will not clog the drain.

New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It’s slightly more lightweight and doesn’t carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair—same clarifying benefits, with a more refined feel.

Your hair is naturally made up of chemical bonds that are too small for the eye to see. There are three types of bonds found in our hair: disulfide bonds (which are strong), hydrogen bonds and salt bonds (which are weaker). They come together to form hair’s structural strength, elasticity and shine. 

When hair is exposed to chemical services (like dyeing, bleaching and relaxing), pollution or heat styling, these bonds can break, resulting in reduced hair integrity. Bond Boost for New Wash and Bond Serum work to restore those broken bonds by penetrating the hair fibers with our exclusive ProTarget Technology™, which delivers crucial first aid exactly where your strands need it.

Bond Serum is a damage-repairing leave-in treatment that is applied to damp hair. Uniquely formulated with our exclusive ProTarget Technology™, it delivers concentrated repair and heat protection with a velvety lightweight texture.

Bond Serum is ideal for anyone who prioritizes the health and well-being of their hair and/or whose hair is: 

• chemically treated (e.g., colored, bleached, relaxed or permed)
• heat-damaged from frequent use of styling tools like flat irons or curling irons
• frizzy
• dry 

Enhance the repair benefits of Bond Serum by applying after cleansing with Bond Boost for New Wash.

1. Start with clean, damp hair. 
2. Shake the bottle before using and apply to the most damaged areas of your hair, then work through from roots to tips. Use a dime-size amount for fine hair and quarter-size for thicker hair, adding more if needed. Do not rinse out. 
3. Let it sit and penetrate your hair before continuing with your regular styling routine

Yes, you can use Bond Serum every day! Just make sure you use it on damp hair.

ProTarget Technology™ is our exclusive double repair efficacy complex that combines cuticle-nourishing nutrients and a clinically proven bond-restoring complex that fortifies hair from within. It delivers twice the recovery benefits of other hair repair treatments, healing and preventing compromised areas like split ends, breakage and frizz. 

ProTarget Technology™ delivers double repair efficacy—meaning it heals hair inside and out—thanks to its unique formulation with liposome technology that offers these benefits:

• Targeted delivery and enhanced penetration: ProTarget Technology™ consists of liposomes, which are tiny sphere-shaped particles that can encapsulate active ingredients like vitamins, antioxidants or other beneficial compounds. Liposomes in ProTarget Technology™ encapsulate specific active repair ingredients like panthenol and ceramides, allowing for targeted delivery and enhanced penetration. This is particularly beneficial in hair repair because it enables the delivery of reparative or nourishing substances directly to damaged areas of the hair.
• Protection of active ingredients: Liposomes provide a protective barrier around active ingredients, shielding them from external factors that could degrade their effectiveness. 
• Longer-lasting results: The controlled release of active ingredients from liposomes allows for a sustained and gradual release over time. This can result in longer-lasting effects compared to products without liposome technology.

Yes! ProTarget Technology™ targets hydrogen, salt and disulfide bonds in the hair by addressing the moisture, pH balance and structural integrity. This promotes an overall healthy appearance and manageability of the hair.

Hydrogen bonds are formed between the hydrogen atoms of one amino acid and the electronegative oxygen of another; they are typically affected by water and heat temporarily. Hydrating ingredients in Bond Serum that attract moisture to the hair include panthenol, betaine, glycerin and propanediol.

Salt bonds are formed by the negative and positive charged portions of the amino acids in the hair; they are the most stable, at an acidic to neutral pH. Bond Serum is formulated at an effective pH and buffered with citric acid to maintain the natural pH of healthy hair to stabilize these bonds.

Disulfide bonds are formed between cysteine amino acids and are the strongest bonds in the hair. They contribute significantly to the hair’s structural integrity and strength. Disulfide bonds are affected by using products with an acidic pH to prevent swelling and damage that can occur at higher pH levels, and ProTarget Technology™ helps repair and maintain these important bonds.

No. Protein overload is caused by products that contain a large amount of hair protein in their formula. Bond Boost and Bond Serum contain only <1% arginine in its formula to synergistically work with other actives to strengthen the hair, decrease hair breakage, minimize hair loss, moisturize and (for those who color their hair) protect from the damaging effects of bleach.

Yes! Bond Serum offers heat protection up to 450°F.

Yes, we recommend using Bond Serum and Bond Boost together, as Bond Boost contains ingredients designed to interact with and repair damaged hair bonds. Through a combination of surface preparation, conditioning and moisturization, Bond Boost primes the hair to better receive the active ingredients in Bond Serum, ensuring a thorough repair approach. As a result, when Bond Serum is applied after cleansing with Bond Boost, its reparative components may have an enhanced ability to penetrate the hair shaft.

Yes, Bond Serum is vegan.