Purple Color Boost

• What makes Purple Color Boost superior to other color-boosting products?

  Traditional color shampoos strip hair as they clean, and traditional color conditioners don't clean—they only deposit color and condition. Purple Color Boost for New Wash gently cleans, conditions, tones and neutralizes brassiness in one step. 

  Purple Color Boost is formulated with an exclusive blend of botanical antioxidants (including rosemary leaf and viola odorata flower extract) that are specifically chosen for lighter shades. When mixed with New Wash Original or Rich, Purple Color Boost protects blonde, gray, silver and platinum hair from color fade, UV rays and frequent washing.

• How long should I let Purple Color Boost sit on my hair?

  Let Purple Color Boost sit for 3 to 5 minutes before rinsing.

• How often should I use Purple Color Boost?

  Use every time you wash your hair or as directed by your trusted colorist.

• Does it stain tile?

  Staining is less likely when​​ spills are promptly cleaned with a suitable cleaning agent. Follow the instructions to ensure a tidy application while protecting your tile from potential stains.

• Why isn't New Wash Deep an option for Purple Color Boost?

  The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.

• How long can I keep a tube of Color Boost before using it?

  All Color Boosts have a two-year shelf life.