Purple Color Boost
Purple Color Boost
Purple Color Boost
Purple Color Boost

Purple Color Boost

Sale price$14.00

Easily enhance and extend your hair color with Purple Color Boost, a unique botanical complex designed to be used with New Wash Original and New Wash Rich (sold separately). Keep blond and silver hair bright and brass-free by combining Purple Color Boost’s powerful blend of clean ingredients with our revolutionary cleansing cream.

Mixing Purple Color Boost with New Wash Deep may not yield your desired results. We recommend using Purple Boost exclusively with New Wash Original and New Wash Rich for optimal performance and to maintain your hair's radiant shine while combating brassiness.

Size:1 pack

Purple Color Boost

  • Keep blond and silver hair bright and brass-free with a powerful combination of a unique botanical complex in Purple Color Boost.
  • Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
  1. Dispense all 8 ounces of New Wash into the jar
  2. Add entire contents of Purple Color Boost into New Wash Original or Rich
  3. Thoroughly mix with the whisk
  4. Get your hair wet (like always)
  5. Coat your hair with the Purple Color Boost and New Wash mixture
  6. Deeply massage it into your scalp
  7. Let sit for 3-5 min.  For more intense toning please consult with your colorist.
  8. Rinse, rinse, rinse
  9. Love your bright, brass-free color!

Purple Color Boost

Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol

Ingredients by volume


Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash.  Simplify your routine and replace both your shampoo and conditioner. 

Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.

Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.

The staining risk is less likely when​​ promptly cleaning up any spills with a suitable cleaning agent to minimize the risk of staining. We recommend always following the product's instructions and guidelines to ensure a successful and tidy application while protecting your bathroom from potential stains.

How long can I keep the mix before using it?

All Color Boosts have 2 years of shelf life.

“My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!”

Sarah K, Purple Color Boost User

How it Works

Purple Color Boost: The healthier way to boost hair color.

Enhance and extend your hair color with a powerful mix of clean ingredients that pairs with New Wash.