New Wash Rich
CLEANSING CREAM FOR DRY AND THICK HAIR
Get softer, smoother hair by cleansing and deeply conditioning in one step. Made with naturally derived, non-toxic ingredients, New Wash is free of the damaging detergents found in shampoo and gives you the best hair of your life!
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Description
New Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.
Switching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.
The result: the healthiest hair of your life.
- Life-changing results Makes hair softer, smoother and shinier after one use
- Saves time and money Replaces shampoo and conditioner to simplify your routine
- Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
- Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
- Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls
Biodegradable
Leaping Bunny Certified
Detergent-Free
Paraben-Free
Silicone-Free
Sulfate-Free
SLS-Free
Phthalate-Free
Synthetic Fragrance-Free
Recyclable
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How to useSTEP 1: APPLY
Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends.
STEP 2: SPLASH
Add a splash of water to get a smooth, milky consistency.
STEP 3: MASSAGE
Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch—scrub, massage, repeat.
STEP 4: RINSE
Let it sit for 2-3 minutes, then rinse thoroughly, using the scalp brush to ensure all product is washed out. -
How it works
NON-TOXIC FORMULA
CLINGS TO GRIME
removes only the IMPURITIES
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Ingredients
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Recycling
Refill pouches are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.
HOW TO RECYCLE
Step 1: Cut
Step 2: rinse
Step 3: Recycle
MAKE IT A METHOD AND GET FREE SHIPPING
New Wash Method for All Hair Types
Healthiest Hair Method
Damage Repair Method
THE NEW WASH WAY
Shampoo is Destroying Your Hair
Regular shampoos “clean” your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
MORE CARE, MORE COMPLIMENTS
YOU DESERVE HAIRCARE THAT LOVES YOU BACK
New Wash is the healthiest choice you can make for your hair, your scalp and your routine.
Life-Changing Results
New Wash gives you your best hair day, every day. Get noticeably softer, smoother and shinier hair after just one use.
ONE SIMPLE STEP
Replace your shampoo, conditioner, detangler and hair masks with one product that you can use less often.
HEALTHIER SCALP AND HAIR
Say goodbye to dryness, itchiness and product buildup! New Wash cleans without disrupting your scalp’s natural oil balance.
SUSTAINABLE DESIGN
Our biodegradable formula is safe for you and the environment, and our refill pouches reduce plastic waste and water consumption.
BEFORE AND AFTER NEW WASH
SEE? TOTAL GAME-CHANGER
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Before
After -
Before
After
A FORMULA FOR SUCCESS
WILL THIS WORK FOR YOUR HAIR TYPE? (YES!)
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
Detergents in shampoo strip your natural protective oils, which you (try to) fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.
New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.
Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.
Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
JOIN NEARLY 1 MILLION NEW WASH DEVOTEES
TAKE THEIR WORD FOR IT, TOO
"New Wash is the only product l’ve found that gives my hair volume, body and personality. Before New Wash, my long hair would just hang lifelessly. With New Wash, I get the texture of my dreams. Try it!"
KATHERINE Verified buyer
"Man, was I wrong! I have been using New Wash for 3 months now and my hair has drastically changed for the better. I can finally air dry it and my wavy/curl pattern is coming back! It is lightweight and feels clean way longer than it does when washing with regular shampoo. Believe the hype!"
ALEX S. Verified buyer
"I’ve spent years trying to find the right shampoo-conditioner combo that didn't dry my scalp out or leave it feeling greasy while still actually caring for my curly texture. I’ve been only using New Wash for a couple months now and my hair has never been this consistent. It’s hydrated, my scalp isn't itchy or flaking, and my ends are happy."
REBECCA S. Verified buyer
OUR BEST-HAIR-OF-YOUR-LIFE GUARANTEE
WE’RE SO CONFIDENT YOU’LL LOVE YOUR NEW HAIR, WE’RE BETTING OUR OWN MONEY ON IT.
Your hair will look and feel healthier within 21 days—promise. And if you’re not fully satisfied after 60 days, we’ll give you a full refund.
Terms and conditions apply.still undecided?
Frequently asked Questions
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Is New Wash a shampoo?
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.
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Is New Wash a conditioner?
New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.
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Will New Wash clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
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How often should I wash my hair with New Wash?
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash. -
How does New Wash work?
New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp’s natural oil production.
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Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.
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How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.
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My hair is still adjusting to New Wash after a few washes. What should I do?
New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine! -
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.
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Will this clog my drain or harm my septic system?
No, all Hairstory products are septic-safe and will not clog the drain.
FROM THE EXPERTS
WHY HAIRDRESSERS RECOMMEND NEW WASH
SIMPLY BETTER haircare
designed for You and the Planet
We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier—without compromise.
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
ECO-FRIENDLY PACKAGING
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-Approved
Our lineup is loved by top stylists around the world as well as their clients.
FULLY RECYCLABLE REFILLS
SUBSCRIBE AND SAVE
Get 10% off every refill pouch and major perks when you subscribe.
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What are refill pouches?
Refill pouches are the most sustainable way to use New Wash. They are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.
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How do subscriptions work?
Select the New Wash formula you want to use on repeat (Original, Rich or Deep) as well as a convenient refill size and frequency. (Bigger refills, better perks.) Then set up auto-ship for 10% savings and free shipping on every refill, early access to new products and more.
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Why should I subscribe to New Wash?
10% savings and free shipping on every refill, fun freebies, early access to new products and doing your part to reduce water and plastic use—why wouldn’t you subscribe?
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New Wash Method for All Hair Types
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