New Wash Formulas
Our signature cleansing cream – a first-of-its kind, custom formula – cleans and conditions without harsh foams and damaging detergents found in traditional shampoos. Simplify your routine and replace both your shampoo and conditioner. The luxurious result? Your healthiest and happiest hair ever.
- Free shipping on every refill order
- Save up to 20% on New Wash
- No commitment, cancel anytime
- Choose your ideal frequency
- Complimentary products
Reduce emissions from plastic by 80% every time you replace bottled shampoo and conditioner with 32 oz. New Wash.
Clean: Our products clean and condition without the use of harsh detergents, the ingredients that make shampoos foam.
Healthy: Our gentle formula is made with clean ingredients and washes, conditions, detangles, and repairs your hair – all in one-step.
Simple: What if you didn’t need a dozen products for your hair? Bad for basic shampoo brands, but great for you and great for our planet.
The Detergent-Free Difference
- Extends time between washes by restoring the natural balance of your scalp
- Adds volume and fights frizz
- Protects hair color with gentle cleansers that don’t strip the scalp
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Restores natural shine
- Helps reduce dandruff and scalp psoriasis
- Deeply cleanses, hydrates, and moisturizes
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
Additional Non-Key Ingredients
Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
“Thanks to this miraculous product I now - finally - love my hair.”
India Knight, The Sunday Times
Gentle ingredients, luxurious results
Cleanses, soothes, and balances pH on even the most sensitive scalps.
Jojoba Seed Oil
Conditions, softens, and adds brilliant shine to all hair types.
Nourishes and removes oil and buildup without stripping the scalp.
Hydrates and protects strands with high levels of Vitamin E.
Get your best hair ever
Conditions and softens.
Don’t be shy. New Wash will never overclean, so you can wash as often as you want.
Removes oil and buildup.
Work into your scalp and strands using your fingers or our massaging scalp brush. Remember, New Wash won’t foam or lather.
Cleanses without stripping.
Rinse thoroughly: New Wash bonds to dirt, excess oil, and build-up. Pro tip: Use the scalp brush here, too!
Enjoy amazing volume no matter how you dry and style. And let your natural texture shine.
Restores the scalp's balance.
The more you use New Wash, the healthier and happier your hair becomes.
Frequently asked questions
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
New Wash should help. A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.