New Wash Rich
New Wash Rich
New Wash Rich
New Wash Rich
New Wash Rich
New Wash Rich
New Wash Rich

New Wash Rich

Sale price$46.00

An innovative detergent-free moisturizing hair cleansing cream for dry hair that washes, conditions, nourishes, detangles, balances the scalp and imparts perfectly imperfect personal style and texture-all at once.

Cleanses: New Wash Rich is formulated to remove excess dirt and oil without removing moisture, with naturally derived cleansing agents, leaving the hair and scalp soft and hydrated.

Conditions:  Deeply conditions while restoring softness and shine for effortless detangling. It leaves hair soft and full of weightless volume.

Balances: Balances natural oil production and promotes a healthy scalp due to a detergent-free formula that allows you to go longer between washes.

Protects: Helps color last longer and keeps natural hair color vibrant and healthy.


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Gentle ingredients, luxurious results 

Aloe Vera Leaf Juice

Balances pH, soothes and cleanses scalp, and makes hair shiny and soft

Jojoba Seed Oil

Dissolves buildup, conditions and enhances shimmer and brilliance

Evening Primrose Oil

Nourishes scalp and hair follicles while dissolving impurities and buildup

Lavender Flower Extract

Nourishes hair with moisture and balances scalp

Frequently asked questions

About New Wash

Cleansing & Conditioning

Water/Aqua/Eau, Aloe Barbadensis Leaf Juice (5), Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Panthenol, Equisetum Arvense Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract (5), Chamomilla Recutita (Matricaria) Flower Extract (5), Pyrus Malus (Apple) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Dicetyldimonium Chloride, Isopropyl Alcohol, Behentrimonium Methosulfate, Citric Acid (4), Sodium Benzoate, Acetic Acid


Santalum Album (Sandalwood) Oil (1), Jasminum Grandiflorum (Jasmine) Flower Extract (1), Rosa Damascena Flower Extract (1), Pogostemon Cablin Oil (1), Eugenia Caryophyllus (Clove) Leaf Oil (1), Amyris Balsamifera Bark Oil (1), Cananga Odorata Flower Oil (1), Myroxylon Pereirae (Balsam Peru) Oil (1), Aniba Rosaeodora (Rosewood) Wood Oil (1), Cananga Odorata Flower Oil (1), Lavandula Angustifolia (Lavender) Oil (1), Prunus Amygdalus Dulcis (Sweet Almond) Oil (1) , Amyl Cinnamal (3), Geraniol (3), Linalool (3), Trisodium HEDTA (2), Calcium Gluconate (2), Phenoxyethanol (2), Tocopherol (2), Alcohol (5)

(1)  Essential Oil in Fragrance  (2) Incidental Ingredient   (3) EU Allergen   (4) pH Adjust Ingredient  (5) Certified Organic  

Full ingredient list

  1. 1. Wet hair.
    2. Apply the same amount of New Wash to hair as you’d usually use for both shampoo and conditioner.
  2. 3. Starting at the scalp, layer it on. Work your way down to your ends, using water or extra New Wash if you feel like you need it.
  3. 4. Work it into hair (don’t forget your scalp!) using our signature Massaging Scalp Brush and your fingertips. Scrub, massage, repeat.
    5. Enjoy the rest of your shower with New Wash in your hair. Let it work its magic.
  4. 6. Rinse, rinse and rinse again, using your fingertips and our Signature Massaging Brush.
  5. 7. Enjoy instantly iconic hair.

All-in-one: Our products cleanses and conditions without harsh detergents, in one step.

Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.

Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.

The Detergent-Free Difference

  • Extends time between washes by restoring the natural balance of your scalp
  • Adds volume and fights frizz
  • Protects hair color with gentle non-stripping cleansers 
  • Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
  • Restores natural shine
  • Helps reduce flakes and scalp irritation
  • Deeply cleanses, adds hydration, and moisturizes

Subscribe for your healthiest hair ever. New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.

  • Free shipping on every refill order
  • Save up to 10% per ounce
  • No commitment, cancel anytime
  • Choose your ideal frequency
  • Complimentary products
  • Reduce emissions from plastic by 80% every time you replace bottled shampoo and conditioner with 32 oz. New Wash.


New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

New Wash is different from detergent shampoos and so it requires a little shift in how you wash your hair.

If your hair is feeling greasy or you've got some build up there are two common reasons:

  1. You might not be using enough product. Apply New Wash to coat or cover hair like you would for a conditioner or mask. Then work it in really, really well. This will allow it to capture and bond to the dirt, build up and excess oil.
  2. You might not be rinsing it out thoroughly. New Wash bonds to the bad stuff and requires quite a bit of rinsing to work it out. Massage it out with finger tips or the brush.

New healthy habits and routines take time to get into a groove. You might have a transition period during which your scalp is over-producing oil (like it was trained to do when you used detergent shampoo) because it hasn't acclimated to this new way of cleansing that leaves the healthy protective oils to do their job.

After about 2-3 washes (max 10) your scalp and oil production will regulate and thrive with your new healthy habit! 

Join 423,000+ people on a new wave of hair cleansing!

“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”

Micaela M | Fine Hair

“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”

Brittany K | Coily Hair

“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”

Lauren M | Gray Hair

“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”

Deborah E | Dry Hair