HAIR TYPE: Thick and Dry Hair
SAY GOODBYE TO DRYNESS
More moisture, less damage. Less washing, less color fading. What's not to love with New Wash Rich?
"This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level” Kalie R. | Dry Hair
NEW WASH (RICH)
Wave goodbye to harsh detergents and sulfates.
New Wash, our signature hair cleansing cream, cleans thick and dry hair without detergents and never strips away your protective barrier.
You'll be able to go longer between washes by rebalancing your scalp
TRANSFORM YOUR HAIR
Say hello to natural oils and cleansing agents that are good for you and the planet.
GO NATURAL AND CRUELTY-FREE
Decrease your products from two (shampoo and conditioner) to one.
The Transition Period
Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
“This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level”
Annie F. | Thick and Dry Hair
“My hair is very dry and frizzy. Since using New Wash it is smooth and no longer frizzy. I love it!”
Susan M. | Thick and Dry Hair
“My hair has never been healthier and less frizzy without using tons of products or my flat iron! Love it!”
Deborah E | Thick and Dry Hair
Color treatments make curly hair drier. Keep your hair color vibrant with less fading and longer lasting color.
BLONDE HAIR CARE
Keep blond hair bright and brass-free with a unique botanical complex.
Lack of moisture is the most common cause of frizz in thick and dry hair-experience the new way of washing and treat your hair to hydration.
IMPROVE SCALP HEALTH
Maintain your scalp's natural oil balance and keep it healthy. Say goodbye to itchy, flaky and dry scalp.
New Wash (Rich) Benefits
- All-in-one: New Wash cleanses and conditions without harsh detergents, in one step.
- Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
- Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
- Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
- Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
- Additional Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
- Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
- Thick hair means there’s more to love. Think: more hairs per square inch of scalp (either due to width or follicle count). Thick hair comes in all different forms: straight, wavy, curly, or coiled. And while it may be stronger than other hair types, it’s also less pliable and more prone to dryness and split ends.
- Thicker, drier hair types need significantly more moisture to stay healthy. Restoring nourishment, and focusing on overall hair and scalp health is key. This can be achieved through the use of detergent-free hair cleansing creams, treatments and oils that keep hair hydrated while replenishing the hair's natural oils.
DAMAGED & OVER-PROCESSED HAIR
Say goodbye to damage: No harsh detergents and no sulfates means less damage, less washing and less color fading.
CURLY AND COILY HAIR
Put your curls first: Our detergent-free, sulfate-free formula gives curls the care they need.
Get your best gray yet. Antioxidant-rich ingredients keep gray hair soft, shiny and strong.
THICK & DRY HAIR
Get body and volume for days. New Wash brings out your own natural texture for added body.