HAIR TYPE: Damaged And Over Processed Hair
SAY GOODBYE TO DAMAGE
Lucky for those with damaged hair, repair is possible and you can also maintain your hair with the right routine (here's where New Wash comes in!) to prevent further damage.
"I love this product! My hair is so soft and I haven’t had any split ends. Haven’t had to trim my hair in a year.” Liz S. | Damaged Hair
NEW WASH (ORIGINAL)
Wave goodbye to damaging detergents and sulfates.
New Wash, our signature hair cleansing cream, cleans without detergents or sulfates and never strips away your protective barrier or your color.
Best in class conditioning ingredients keep your damaged hair hydrated and shiny.
STAY HYDRATED
Say hello to natural oils and cleansing agents that are good for you and the planet.
GO NATURAL AND CRUELTY-FREE
Less washing and fading means longer-lasting color.
KEEPS COLORED HAIR VIBRANT
The Transition Period
Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
Join 423,000+ people on a new wave of hair cleansing!
“My hair used to get frizzy and dry and now it is smooth and helthy and I don’t need any other hair products.”
Caroline O. | Damaged Hair
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Tommye O. | Damaged Hair
“Love this new product New Wash! It helps my coarse thick color damaged hair look and feel so much healthier!”
Lauren M | Damaged Hair
LIBERATE YOUR HAIR
What's your goal?
New Wash Original: Great For Damaged And Over Processed Hair
An innovative detergent-free hair cleansing cream for all hair types that washes, conditions, nourishes, detangles, balances the scalp-and imparts perfectly imperfect personal style and texture-all at once.
Cleanses: New Wash Original is formulated to remove excess dirt and oil while refreshing hair with its combination of essential oils and naturally derived cleansing agents.
Conditions: Nourishes and moisturizes hair for a healthy, shiny, soft texture to prevent tangles and frizz, all without weighing it down.
Balances: Balances natural oil production and promotes a healthy scalp due to a detergent-free formula that allows you to go longer between washes.
Protects: Helps color last longer and keeps natural hair color vibrant and healthy.
New Wash (Original) Benefits
- All-in-one: Our products cleanses and conditions without harsh detergents, in one step.
- Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
- Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
Specs
- Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
- Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
- Additional Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5FragranceCananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
- Hair damage happens. Heat styling, harsh chemical treatments, friction from styling, color treatments and bleaching your hair are all common reasons for hair damage.
- The hair cuticle—the protective outer layer of your hair—starts to break down, resulting in dull, dry, or frizzy hair that is more prone to damage and breakage.
- Focus on restoring moisture, nourishment, and overall hair and scalp health through treatments and oils that provide moisture and replenish the hair's natural oils.
- Avoid traditional shampoos—the harmful detergents inside can over-clean and strip away color treated hair and your scalp’s natural protective oil barrier.
Try New Wash commitment-free
A major mini of our signature cleansing cream
New Wash Original Trial Kit
A Trial Kit mini version of our innovative New Wash Original hair cleansing cream that washes, conditions, nourishes, detangles-and imparts perfectly imperfect personal style and texture-all at once.
Kit includes:
- 3 oz New Wash Original (enough for 3-5 washes for most people)
- 3 oz Aluminum Jar and Massaging Scalp Brush
- *A $20 coupon for a full-size New Wash or New Wash & Purple Boost (sent via email after purchase)
We’re here for you if you have any questions. *Refunds and exchanges are not available for the Trial Kit. Vouchers cannot be combined. Terms and conditions apply. One voucher per customer.
