HAIR TYPE: Curly and Coily Hair
PUT YOUR CURLS FIRST
New Wash is here to celebrate your curls every day with its detergent-free, sulfate-free formula that gives curls the care they crave.
"This product is super amazing! Has completely changed my relationship with my curly locks. 110% recommend!” Sarah G. | Curly Hair
NEW WASH (RICH)
Get lifted. New Wash never weighs down curls.
New Wash, our signature hair cleansing cream, is ideal for curly, coily hair. It revitalizes hair so curls are healthy, defined and frizz-free.
You’ll get your healthiest hair that amps up your natural curly texture for iconic style.
TRANSFORM YOUR HAIR
Best in class conditioning ingredients keep your curls enhanced and moisturized.
ENHANCE YOUR CURLS
Say hello to natural oils and cleansing agents that are good for you and the planet.
GO NATURAL AND CRUELTY-FREE
“After using this product my hair is so shiny and soft. I absolutely love it even my stylist has noticed a difference!”
Jill M. | Curly Hair
“I love everything about this product! The smell is subtle it makes my hair feel soft and my curls look luscious.”
Carlee I.| Curly Hair
“My scalp and hair LOVE new wash rich. It makes my curls big and bouncy and defined. Never going back….”
Ursula K. | Curly Hair
Lack of moisture is the most common cause of frizz-experience the new way of washing and treat your hair to hydration.
Embrace your natural oils and personal texture with a gentle, detergent-free formula--clean, healthy hair is possible.
Color treatments make curly hair drier. Keep your hair color vibrant with less fading and longer lasting color.
BLONDE HAIR CARE
Keep blond hair bright and brass-free with a unique botanical complex.
New Wash (Rich) Benefits
- All-in-one: New Wash cleanses and conditions without harsh detergents, in one step.
- Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
- Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
- Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
- Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/EauAdditional
- Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
- Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
- If you have curly hair, you probably already know it. It requires a special sort of care and attention. Curly hair follicles are shaped like ovals—and the flatter the oval, the curlier the hair. Whether you have tight coils, loose waves or bouncy curls, every curly haired person has their own curl pattern which is as unique as each curl on their head. Curly haired people may also experience dryness, since the shape of their hair prevents the scalp's natural oil (sebum) from coating the entire length of their strands.
- Waves: Neither straight nor curly, waves live somewhere in between in the world of texture. Prone to frizz and flyaways, waves can sometimes lack volume and definition.Traditional shampoos contain damaging detergents that strip away natural oils, leaving hair fluffy and frizzy.Made for your unique waves, detergent-free New Wash is formulated for all types of wavy hair. Our signature combination of essential oils, Aloe Vera, and conditioning ingredients soothe, smooth and help define wavy hair.
- Curly: Curls need care and a little extra hydration. Especially since detergents found in traditional shampoos strip hair of natural oils. New Wash adds hydration to curls while it cleanses. Ingredients including Jojoba Seed and Sunflower Seed Oils remove oil and buildup while also conditioning and moisturizing. Horsetail Extract conditions and strengthens.
- Coily: If you have tighly coiled curly hair, your fragile strands are extra prone to dryness and breakage. Traditional detergent-based shampoos strip the hair and cause dryness and breakage. Formulated for coily hair, New Wash is detergent-free, sulfate-free and silicone-free to cleanse hair effectively with potently powerful essential oils. Conditioning ingredients including Horsetail Extract and Jojoba Seed Oil help keep hair hydrated and soft.
Get a healthy shine: Antioxidant-rich ingredients keep gray hair soft, shiny and strong.
THICK AND DRY HAIR
Stay hydrated: Best in class conditioning ingredients keep hair hydrated and shiny.
DAMAGED AND OVER-PROCESSED HAIR
Say goodbye to damage: No harsh detergents and no sulfates means less damage, less washing and less color fading.
FINE AND THIN HAIR
Get body and volume for days: New Wash brings out your own natural texture for added body.