Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with micellar technology that’s detergent-free (a first!) plus prebiotics that balance the scalp’s microbiome. 

Our micellar technology is formulated with glycolipids that gently cleanse the hair and scalp—and without the damaging detergents found in other micellar cleansers. A prebiotic complex with rambutan extract fortifies and freshens, and betaine keeps everything perfectly moisturized.

Pre-Wash works fast, delivering a thorough pre-cleanse in just three minutes. Most other pre-washes require up to 20 minutes of leave-in time—and you’ve got better things to do.

New Wash is not a shampoo, it’s a cleansing cream. Formulated without sulfates, silicones or parabens, this first-of-its-kind cleanser replaces traditional shampoo and conditioner for a simpler, more effective hair care routine that promotes a healthier scalp and hair. Use New Wash as often as you like—it won’t overclean and helps  keep natural and treated hair color vibrant. Hairstory was born out of the belief that the world needs fewer, better things, and New Wash allows you to do more with less. With New Wash, you can cleanse, condition and nourish hair while balancing your scalp’s natural oils, all in one simple step.

New Wash contains a blend of naturally derived, biodegradable ingredients that nourish as they clean. Aloe vera leaf juice and evening primrose wash, soothe and balance the scalp’s pH, while lavender flower extract and sunflower seed oil moisturize, cleanse and fight oxidation. Natural essential oils rebalance oil production in your hair and scalp, leaving hair softer and shinier. No harsh detergents, simply better hair care.

Your healthiest hair starts here. The detergent-free formula improves scalp health, enhances your natural texture, preserves color and avoids damage caused by traditional shampoos. New Wash eliminates conditioners, detanglers and masks from your routine. Because New Wash rebalances your scalp’s natural oil production and leaves your hair stronger, shinier and softer, you can go longer between washes without feeling greasy. Another bonus? New Wash is 100% biodegradable and comes in recyclable packaging. That’s better for you, better for your hair and better for our planet. 

Before you pick up that blow-dryer, prep and protect your hair with this moisturizing leave-in mist. Primer smooths, detangles and shields strands from heat up to 450°F and UV rays; you can use it to refresh curls, too.

Capilipid acts as a shield for your hair, protecting it from heat and harsh UV rays. Lilac leaf culture chips in with antioxidant and anti-pollution protection, and betaine keeps everything perfectly moisturized.

Heat protecting lotions are weighing you down. Primer is a lightweight spray that infuses deeper and longer-lasting moisture for easier (and more effective) everyday styling.