-
Who doesn’t want healthier hair, every day? Find the perfect combo of cleansers and stylers in our wide selection of giftable sets.
SHOP BEST-SELLERS -
’Tis the season for treating yourself, too. Now’s the perfect time to stock up on the products you love and the ones you haven’t tried yet.
SHOP NEW
-
Who doesn’t want healthier hair, every day? Find the perfect combo of cleansers and stylers in our wide selection of giftable sets.
SHOP BEST-SELLERS -
’Tis the season for treating yourself, too. Now’s the perfect time to stock up on the products you love and the ones you haven’t tried yet.
SHOP NEW
SO, WHAT’S YOUR STORY?
Or get a fully personalized routine and special offer when you answer a few more questions.
START THE QUIZ-
Hi, it’s us. We create smart, simple haircare. We pioneer planet-friendly formulas and packaging. And we make your hair healthier with fewer, better things—like products, ingredients and wash days.
THE BACKSTORY -
Repeat after us: It’s not a shampoo, it’s a cleansing cream. New Wash is formulated without detergents that strip your hair’s natural oils (a shampoo specialty) and with naturally derived ingredients that reveal a healthier scalp and softer, smoother, shinier hair.
SHOP THE COLLECTION -
Soap on your skin is drying, so why would you put it on your hair? Every time you use shampoo, its detergent-based formula strips your hair and scalp of the natural oils they need (and conditioner is only a temporary fix). New Wash does everything shampoo wishes it did—cleanse, condition, detangle and balance your scalp—all in one nourishing step.
TRY NEW WASH
-
Hi, it’s us. We create smart, simple haircare. We pioneer planet-friendly formulas and packaging. And we make your hair healthier with fewer, better things—like products, ingredients and wash days.
THE BACKSTORY -
Repeat after us: It’s not a shampoo, it’s a cleansing cream. New Wash is formulated without detergents that strip your hair’s natural oils (a shampoo specialty) and with naturally derived ingredients that reveal a healthier scalp and softer, smoother, shinier hair.
SHOP THE COLLECTION -
Soap on your skin is drying, so why would you put it on your hair? Every time you use shampoo, its detergent-based formula strips your hair and scalp of the natural oils they need (and conditioner is only a temporary fix). New Wash does everything shampoo wishes it did—cleanse, condition, detangle and balance your scalp—all in one nourishing step.
TRY NEW WASH
-
No Damaging Detergents
-
Biodegradable
-
CLEANSES
-
Conditions
-
Balances
-
Protects
SHAMPOO WHO?
STOP SCREWING UP YOUR SCALP
New Wash Original
CLEANSING CREAM FOR ALL HAIR TYPES
Ready for the healthiest hair of your life?
Receive personalized results in under 2 minutes.
take the quiz