Winter Moisture Set

Primer is a smoothing and moisturizing protection mist that infuses moisture, helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. Rather than moisturizing hair through heavy and greasy emulsions, Primer is a weightless active mist with cutting-edge actives clinically proven to moisturize, detangle, smooth and protect hair from heat (up to 450°F) and external aggressors like humidity, pollution and UV rays.

Primer can be used on every hair type and texture.

Primer is weightless and airy—imagine the texture as a delicate veil that effortlessly glides through your hair. As you spray it, you’ll feel a fine mist enveloping each strand, leaving behind a sensation of softness and moisture. Despite its lightweight nature, it offers substantial protection, forming a shield against heat damage up to 450°F. It’s not greasy or sticky; instead, it imparts a silky smoothness that helps detangle knots with ease. With each spritz, it infuses your hair with moisture, keeping it nourished and safeguarded against environmental stressors. 

Mist Primer over dry or damp hair. Use your fingers to distribute evenly, then style as usual.

Use solo before styling or as the last step of the New Wash Method: Pre-Wash, New Wash and Primer.

Yes, Primer can be applied to dry hair to moisturize, nourish, detangle and provide protection against heat up to 450°F from styling tools.

Primer is formulated with high-efficiency ingredients to moisturize, nourish and protect your hair in one step. Capilipid protects hair from UV rays and heat damage (up to 450°F), improves hair strength and protects hair color. Lilac leaf culture provides antioxidant and anti-pollution protection, smooths hair scales, reinforces natural protection and restores natural shine. Natural, upcycled betaine helps maintain optimal moisture and transport water at a cellular level for long-lasting moisturization.

Primer is suitable and safe for everyday usage. Feel free to use it as often as you want!

Yes, Primer is fragrance-free.

Yes, Primer is vegan and Leaping Bunny Certified. Leaping Bunny is the beauty industry’s most trusted cruelty-free certification.

Yes, Primer is safe for color-treated hair.

Yes, Primer protects your hair from heat up to 450°F.

Yes, this pouch is made with linear low-density polyethylene (LLDPE) and is fully recyclable under classification #1 (polyethylene terephthalate, or PET).

Yes! Hair Balm gives curls and waves instant definition and adds moisture to smooth frizz, all without weighing hair down.

Yes! Hair Balm is a one-step styling routine: just wash, apply and air-dry. You can use it solo to enhance your natural texture or layer it with other Hairstory styling products.

Not at all. Oil is formulated with a lightweight blend of eight essential oils so it won't weigh down fine hair (or any other type of hair). If you usually stay away from hair oils, give this one a try—you will see and feel the difference instantly!

Yes and yes. Apply Oil when your hair is damp to either define your natural texture while air-drying or get a flawless, frictionless blow-dry. Oil can also be used on dry hair to smooth frizz or flyaways, seal ends and add extra shine.

Oil contains a single D2, water-soluble silicone called dimethicone to meet our performance standards for shine (high) and weight (low). Not all silicones are created equal. There are different classes of silicones, with a low or high molecular weight. This distinction is important when understanding silicones, in particular dimethicone. Dimethicone is an inert and non-toxic compound that softens hair and contributes to easier spreading and application. (It's used in many skincare products, too, because it's non-comedogenic.) It has a low molecular weight, which means that rather than having an occlusive effect and creating a barrier, it acts more like an emollient, helping to restore the natural barrier function. 

The silicone substitutes Oil contains include isodecane to protect from moisture loss, Ecocert-certified coconut alkanes (with similar light-reflecting properties to silicone) and heptyl undecylenate derived from castor oil.

Oil is formulated to penetrate hair strands, not simply coat the surface. As long as you use the right amount—just a few drops at a time—it will be easily absorbed.