New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp’s natural oil production.

Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.

New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons. 

First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.

You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.

Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine!

Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.

No, all Hairstory products are septic-safe and will not clog the drain.

New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It’s slightly more lightweight and doesn’t carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair—same clarifying benefits, with a more refined feel.

The 8oz New Wash Better Bottle is refillable, 100% recyclable and made with 50% post-consumer recycled (PCR) material. It’s thoughtfully designed for ease of use, hygiene and sustainability.

We heard your feedback about having a refillable bottle for the best New Wash experience, so we custom built the Better Bottle from the bottom up. Here’s how it’s better:

• Better functionality: You can refill this bottle again and again, reducing even more plastic waste. It has a pump designed specifically for thicker creams and a wide mouth for easy refilling. Inside, it funnels the product toward the center to ensure you use every last drop of New Wash. 
• Better materials: It’s made with sustainable PCR material and has a bottom-heavy, non-slip base to make it more sturdy in the shower. It’s also antimicrobial to prevent mold and ultimately last longer. 
• Better look: New Wash has a whole new aesthetic that includes a super-sleek design with clearer usage instructions and a QR code to learn more.

Refilling is simple:

Step 1: Twist and Open

Firmly grip the body of the bottle with one hand and the rim and pump with the other. To unlock, twist the rim counterclockwise until you feel a click and then pull up to open. We find it easiest when you use the spout for leverage.

Step 2: Refill

Using any size of New Wash refill pouch, dispense product up to the internal maximum fill line. Before replacing the pump, you may need to remove excess product from internal parts and pump.

Step 3: Twist and Lock

Align the spout with the front internal grooves and push down on the rim to close. Grip and twist the rim clockwise until you feel a click—that’s your secure seal. You’re now ready to cleanse!

The Better Bottle holds 8oz of New Wash and can be refilled with any size of pouch. Use larger pouches for a more eco-friendly and cost-effective refill experience.

Short answer: You will make a mess and (even worse) waste New Wash. 

Long answer: There is not enough room in the bottle for any additional product above the 8oz fill line—when you put the cap back on, any New Wash above the line will overflow out of the bottle. Our best tip is to squeeze slowly every time you refill.

Yes! It’s water-tight, features a non-slip silicone base and is made from waterproof materials that won’t degrade in the shower. The antimicrobial body helps prevent mold buildup between refills, and the silicone base has divots to help prevent water from pooling and turning into scum and mold.

The twist cap includes a lock feature that clicks into place, so you know when it’s securely closed.

That piece of plastic prevents your bottle from getting “pumped” in the shipping process and ensures it arrives mess-free and ready to use. You can keep it and use it if you ever transport your bottle, or you can recycle it—you won’t need it if the bottle stays in your shower.

Nope! The internal shape funnels product toward the center, helping you use every last drop of your New Wash. Just make sure you don’t fill past the internal fill line.

The Better Bottle is designed to be durable and slip-resistant:

• The matte, non-slip body reduces the chance of drops in the first place.
• The silicone base adds weight and, if it is dropped, absorbs impact to help prevent tipping or breakage. It also keeps your bottle stable on wet shower surfaces.
• The twist-and-lock cap keeps the pump securely sealed to prevent leaks.

While the bottle is sturdy, we always recommend handling with care. If you have any issues or questions about your bottle, contact our product specialists at hello@hairstory.com.

That’s a custom color ring, which you can switch out if you mix in a Color Boost—helpful for identifying which blend is inside your bottle. If you’re not using a Color Boost, you can leave it as is.

The new bottle is designed to be reused again and again, helping reduce reliance on single-use plastic. It’s made with 50% post-consumer recycled (PCR) plastic and is fully recyclable at the end of its life. 

By refilling one bottle with New Wash pouches instead of tossing traditional shampoo bottles, you’re making a cleaner choice for both your hair and the planet.

Both options work well, depending on your routine. The new 8oz refillable bottle is ideal for everyday use—it’s easy to handle in the shower, travel-friendly and features a matte finish for a secure grip. It also works with any pouch size, so you can refill it from your 8oz, 20oz or 32oz pouch and enjoy a cleaner, more sustainable experience.

The 32oz dispenser is convenient for 32oz refills and subscriptions, as it holds the entire pouch and keeps things even more low-maintenance. But for most customers, the Better Bottle offers the best balance of convenience, sustainability and style.

Rinse thoroughly with warm water and let it dry completely, inside and out, before refilling. Thanks to the bottle’s antimicrobial design, regular cleaning is quick and easy.

Yes and no! If you purchase a filled New Wash bottle or a Hairstory Method, it comes pre-filled with your selected formula—Original, Rich or Deep Clean. You can also buy an empty bottle to fill with any New Wash pouches you already have on hand.

No, you don’t need the bottle to use New Wash—you can use it straight from the pouch. However, for the most efficient and sustainable experience, we recommend purchasing the refillable bottle once and using it again and again. It’s designed to pair perfectly with our 8oz, 20oz and 32oz refill pouches, making your routine easier, cleaner and more eco-friendly.

The empty bottle is designed to be a one-time purchase for the most sustainable, low-waste experience. We recommend pairing it with a refill pouch subscription so you can keep refilling, saving money and reducing single-use packaging over time.

We've made small updates to help customize your New Wash experience: Each formula now has a dedicated color (see below), and New Wash Deep is now New Wash Deep Clean.

• New Wash Original: Orange
• New Wash Rich: Blue
• New Wash Deep Clean: Citron