Blue Color Boost Blue Color Boost Blue Color Boost Blue Color Boost Blue Color Boost Blue Color Boost

Blue Color Boost

COLOR BOOST FOR WARM BROWN HAIR

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Meet the healthier way to keep warm brown hair glossy and fade-free. Blue Color Boost gently neutralizes unwelcome brassiness with a unique botanical complex that also shields color from external aggressors like UV rays. 

New Wash and reusable mixing tin and whisk sold separately.

Blue Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.

Paraben-Free Paraben-Free
Leaping Bunny Certfied Leaping Bunny Certified
Silicone-Free Silicone-Free
Petroleum-Free Petroleum-Free
Sulfate-Free Sulfate-Free
Phthalate-Free Phthalate-Free
Recyclable Recyclable
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Blue Color Boost

  • What makes Blue Color Boost superior to other color boost products?

    Traditional color shampoos strip hair as they clean, and traditional color conditioners don't clean—they only deposit color and condition. Blue Color Boost for New Wash gently cleans, conditions, tones and neutralizes brassiness in one step. 

    Blue Color Boost is formulated with sunflower seed extract, which helps to shield color from damage four times better than Vitamin E. When mixed with New Wash Original or Rich, Blue Color Boost also prevents color fade and protects hair from UV rays and frequent washing.

  • Does it work on both dark and light brown hair?

    Blue Color Boost works on all tones of brown and dark blonde hair, including warm undertones and highlights.

  • How long should I let Blue Color Boost sit on my hair?

    Let Blue Color Boost sit for 3 to 5 minutes before rinsing.

  • How often should I use Blue Color Boost?

    Use every time you wash your hair or as directed by your trusted colorist.

  • Does it stain tile?

    Staining is less likely when​​ spills are promptly cleaned with a suitable cleaning agent. Follow the instructions to ensure a tidy application while protecting your tile from potential stains.

  • Why isn't New Wash Deep an option for Blue Color Boost?

    The Blue Color Boost formula is not compatible with or easily blended with New Wash Deep.

  • How long can I keep a tube of Color Boost before using it?

    All Color Boosts have a two-year shelf life.

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Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

SUSTAINABLE