NEW WASH 101

NEW WASH ISN’T A SHAMPOO OR CONDITIONER—IT’S A DETERGENT-FREE CLEANSING CREAM


Switching from shampoo to New Wash keeps your natural oils intact, revealing a healthier scalp and softer, shinier, smoother hair—every day.


WHAT IT IS:
New Wash is a first-of-its-kind cleansing cream that removes impurities with gentle essential oils and fatty alcohols. (Regular shampoos “clean” your hair with harsh detergents that strip your scalp’s natural protective oils.)


HOW IT WORKS:
New Wash clings to the gunk that doesn’t belong, like oil, dirt and buildup. Because it doesn’t bond as strongly to water, you need to rinse more thoroughly then usual to send all that grime down the drain.

85% of people who tried New Wash said they would ditch shampoo forever.*

*Based on a 3-week consumer perception study of 103 participants

WHICH FORMULA IS FOR YOU?

New Wash

  • Is New Wash a shampoo?

    New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

  • Is New Wash a conditioner?

    New Wash is not a conditioner. Conditioner does not clean the hair; it only replaces moisture after shampoo strips it. New Wash contains cleansing and conditioning ingredients.

  • Will New Wash clean my hair?

    Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

  • How often should I wash my hair with New Wash?

    You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

    When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

  • How does New Wash work?

    New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.

  • Will New Wash work for my hair type?

    Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.

  • How long will it take for New Wash to work?

    New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural and more commonly experienced by people with oily or fine hair.

  • My hair is still adjusting to New Wash after a few washes. What should I do?

    When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. New Wash benefits hair immediately, but all hair types are different. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos and over-cleansing. This adjustment period is natural.If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.

    • You might not be using enough New Wash.
    • You might not be rinsing it out thoroughly.

    Think ASMR:

    • APPLY: Apply  the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask.
    • SPLASH: Add a SPLASH of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
    • MASSAGE: Then work it in really, really well by MASSAGING your scalp with the Massaging Scalp Brush.
    • RINSE: You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. RINSE it out using the Massaging Scalp Brush or your fingertips.

    Remember: It takes time to adjust to new habits and routines.  Your hair and scalp haven't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.

    After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!

  • Are New Wash pouches recyclable?

    Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.

  • Will this clog my drain or harm my septic system?

    No, all Hairstory products are septic-safe and will not clog the drain.

We’re Listening

Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

FAQ

Better Bottle

  • What is the Better Bottle?

    The 8oz New Wash Better Bottle is refillable, 100% recyclable and made with 50% post-consumer recycled (PCR) material. It’s thoughtfully designed for ease of use, hygiene and sustainability.

  • Why is it called the Better Bottle?

    We heard your feedback about having a refillable bottle for the best New Wash experience, so we custom built the Better Bottle from the bottom up. Here’s how it’s better:

    • Better functionality: You can refill this bottle again and again, reducing even more plastic waste. It has a pump designed specifically for thicker creams and a wide mouth for easy refilling. Inside, it funnels the product toward the center to ensure you use every last drop of New Wash. 
    • Better materials: It’s made with sustainable PCR material and has a bottom-heavy, non-slip base to make it more sturdy in the shower. It’s also antimicrobial to prevent mold and ultimately last longer. 
    • Better look: New Wash has a whole new aesthetic that includes a super-sleek design with clearer usage instructions and a QR code to learn more.
  • How do I refill the Better Bottle?

    Refilling is simple:

    Step 1: Twist and Open

    Firmly grip the body of the bottle with one hand and the rim and pump with the other. To unlock, twist the rim counterclockwise until you feel a click and then pull up to open. We find it easiest when you use the spout for leverage.

    Step 2: Refill

    Using any size of New Wash refill pouch, dispense product up to the internal maximum fill line. Before replacing the pump, you may need to remove excess product from internal parts and pump.

    Step 3: Twist and Lock

    Align the spout with the front internal grooves and push down on the rim to close. Grip and twist the rim clockwise until you feel a click—that’s your secure seal. You’re now ready to cleanse!

  • How much New Wash does the bottle hold?

    The Better Bottle holds 8oz of New Wash and can be refilled with any size of pouch. Use larger pouches for a more eco-friendly and cost-effective refill experience.

  • What happens if I fill above the internal fill line?

    Short answer: You will make a mess and (even worse) waste New Wash. 

    Long answer: There is not enough room in the bottle for any additional product above the 8oz fill line—when you put the cap back on, any New Wash above the line will overflow out of the bottle. Our best tip is to squeeze slowly every time you refill.

  • Is the bottle leakproof and shower-safe?

    Yes! It’s water-tight, features a non-slip silicone base and is made from waterproof materials that won’t degrade in the shower. The antimicrobial body helps prevent mold buildup between refills, and the silicone base has divots to help prevent water from pooling and turning into scum and mold.

  • How does the twist-and-lock cap work?

    The twist cap includes a lock feature that clicks into place, so you know when it’s securely closed.

  • I just received my bottle. What is the little piece of plastic over the nozzle?

    That piece of plastic prevents your bottle from getting “pumped” in the shipping process and ensures it arrives mess-free and ready to use. You can keep it and use it if you ever transport your bottle, or you can recycle it—you won’t need it if the bottle stays in your shower.

  • Will I waste product with this bottle?

    Nope! The internal shape funnels product toward the center, helping you use every last drop of your New Wash. Just make sure you don’t fill past the internal fill line.

  • What happens if I drop the bottle?

    The Better Bottle is designed to be durable and slip-resistant:

    • The matte, non-slip body reduces the chance of drops in the first place.
    • The silicone base adds weight and, if it is dropped, absorbs impact to help prevent tipping or breakage. It also keeps your bottle stable on wet shower surfaces.
    • The twist-and-lock cap keeps the pump securely sealed to prevent leaks.

    While the bottle is sturdy, we always recommend handling with care. If you have any issues or questions about your bottle, contact our product specialists at hello@hairstory.com.

  • What’s the color ring around the bottle for?

    That’s a custom color ring, which you can switch out if you mix in a Color Boost—helpful for identifying which blend is inside your bottle. If you’re not using a Color Boost, you can leave it as is.

  • How is using the new bottle sustainable?

    The new bottle is designed to be reused again and again, helping reduce reliance on single-use plastic. It’s made with 50% post-consumer recycled (PCR) plastic and is fully recyclable at the end of its life. 

    By refilling one bottle with New Wash pouches instead of tossing traditional shampoo bottles, you’re making a cleaner choice for both your hair and the planet.

  • Should I use the 8oz New Wash Better Bottle or the 32oz New Wash dispenser?

    Both options work well, depending on your routine. The new 8oz refillable bottle is ideal for everyday use—it’s easy to handle in the shower, travel-friendly and features a matte finish for a secure grip. It also works with any pouch size, so you can refill it from your 8oz, 20oz or 32oz pouch and enjoy a cleaner, more sustainable experience.

    The 32oz dispenser is convenient for 32oz refills and subscriptions, as it holds the entire pouch and keeps things even more low-maintenance. But for most customers, the Better Bottle offers the best balance of convenience, sustainability and style

  • How do I clean the bottle between refills?

    Rinse thoroughly with warm water and let it dry completely, inside and out, before refilling. Thanks to the bottle’s antimicrobial design, regular cleaning is quick and easy.

  • Does the bottle come filled with New Wash?

    Yes and no! If you purchase a filled New Wash bottle or a Hairstory Method, it comes pre-filled with your selected formula—Original, Rich or Deep Clean. You can also buy an empty bottle to fill with any New Wash pouches you already have on hand.

  • Do I need the Better Bottle to use New Wash?

    No, you don’t need the bottle to use New Wash—you can use it straight from the pouch. However, for the most efficient and sustainable experience, we recommend purchasing the refillable bottle once and using it again and again. It’s designed to pair perfectly with our 8oz, 20oz and 32oz refill pouches, making your routine easier, cleaner and more eco-friendly.

  • Is this a one-time purchase or part of a subscription?

    The empty bottle is designed to be a one-time purchase for the most sustainable, low-waste experience. We recommend pairing it with a refill pouch subscription so you can keep refilling, saving money and reducing single-use packaging over time.

  • Does the new bottle change anything about my usual New Wash formula?

    We've made small updates to help customize your New Wash experience: Each formula now has a dedicated color (see below), and New Wash Deep is now New Wash Deep Clean.

    • New Wash Original: Orange
    • New Wash Rich: Blue
    • New Wash Deep Clean: Citron
LITERALLY NOTHING TO LOSE

WE'RE SO CONFIDENT THAT YOU'LL LOVE YOUR NEW HAIR, WE'RE BETTING OUR OWN MONEY ON IT

Your hair will look and feel healthier within 21 days—promise. And if you’re not fully satisfied within 60 days, we’ll give you a full refund.


Terms and conditions apply.

TIPS FROM OUR LEAD EDUCATOR

YOU SAID IT

bigger refills, BETTER VALUE

Refill pouches are the most cost-effective and sustainable way to use New Wash. Start with a refillable Better Bottle in your preferred New Wash formula: Original, Rich or Deep Clean. When it’s time to refill, choose from 8oz, 20oz or 32oz refill pouches. Then refill your bottle again and again, saving up to 30% per wash!

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