“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Verified Customer
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Verified Customer
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Verified Customer
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Verified Customer
- Get your hair wet
- Lay it on thick
- Massage it deeply into your scalp
- Rinse, rinse, rinse
- Air dry
- Love your look!
Clean: Our products clean and condition without the use of harsh detergents, the ingredients that make shampoos foam.
Healthy: Our gentle formula is made with clean ingredients and washes, conditions, detangles, and repairs your hair – all in one-step.
Simple: What if you didn’t need a dozen products for your hair? Bad for basic shampoo brands, but great for you and great for our planet.
The Detergent-Free Difference
- Extends time between washes by restoring the natural balance of your scalp
- Adds volume and fights frizz
- Protects hair color with gentle cleansers that don’t strip the scalp
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Restores natural shine
- Helps reduce dandruff and scalp psoriasis
- Deeply cleanses, hydrates, and moisturizes
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
Additional Non-Key Ingredients
Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
LIKE SHAMPOO, BUT ACTUALLY GOOD FOR YOUR HAIR
Introducing New Wash – the new way to wash your hair.
✓ The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp – all in one step.
✓ Use New Wash however and whenever you’d like. The cleansing cream never overcleans, gives you more time between washes, and prevents color from fading. Giving you your best hair day, every day.
✓ Healthy hair starts at the scalp. New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam. Shampoo is the worst thing you can use on your hair. Why? The detergents in shampoo strip your hair of natural, protective oils – leading to repair measures (aka conditioner) and an overproduction of oil that creates a vicious cycle of washing.
- New Wash Original - 8oz
- Massaging scalp brush
- Hair Balm - 4oz
- Clean and condition without the use of harsh detergents, the ingredients that make shampoos foam
- Add moisture, volume, waves, and curls, all without feeling over-gelled
- Make curls perfectly imperfect
- Healthy hair starts at the scalp. No detergent means no stripping of oils. No stripping means a healthy scalp and stronger, shinier hair.
New Wash Original
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
Hydrolyzed Vegetable Protein, PG-Propyl Silanetriol, Tocopherol (Vitamin E)7, Hydrolyzed Wheat Protein & Starch, Hydrolyzed Soy Protein, Glycerin, Cetyl Alcohol, Behentrimonium Methosulfate, Oenothera Biennis (Evening Primrose) Oil, Candelilla /Jojoba/Rice Bran Polyglyceryl-3 Esters, PCA Glyceryl Oleate.
The Transition Period
Making the change to New Wash can take 2-3 washes for your hair to adjust and recover from years of damage caused by detergents and harsh foams contained in your old shampoos and conditioners.
We call this the transition period. And if you ask any of our customers, we’re confident they’ll tell you the luxurious result – their healthiest, happiest hair ever! – is worth the transition.
✓ Clean, gentle ingredients
✓ More time between washes
✓ One product only
✓ Protects hair color
Your Old Wash
X Harsh detergents & chemicals
X Constant washing because of oils
X Shampoo, conditioner, detangle, etc.
X Loses hair color with each wash