BEST VALUE

THE HEALTHIEST HAIR METHOD

GET HEALTHIER HAIR—GUARANTEED

GET HEALTHIER HAIR FOR UNDER $90—GUARANTEED

The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.

(10,232 reviews)

Pre-Wash breaks down buildup and balances the scalp microbiome

New Wash cleanses and conditions without harsh foams

New Wash comes in reusable Better Bottle for easy, sustainable refills

Massaging Scalp Brush maximizes the effectiveness of each step

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The results: softer, shinier hair and fewer wash days

SEE WHAT'S INCLUDED

Select your hair type

ALL HAIR TYPES

Dry hair

GET THE HEALTHIEST HAIR METHOD

-
$122.00
$92.00

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

Detergent-Free
Sulfate-Free
Synthetic Fragrance-Free
Color-Safe

Vegan (U.S. Only)

Leaping Bunny Certified

Our Ingredients

A woman with red earrings and a white outfit.

Join almost a million New Wash devotees

THE NEW WASH WAY
Shampoo is Destroying Your Hair
Regular shampoos “clean” your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
Shampoo
New Wash
Cleanses
Conditions
Supports a healthy scalp
Detergent-free
Naturally derived, biodegradable ingredients
Enhances natural texture
Preserves color
Lets you go longer between washes
Recyclable refill pouches
Person washing hair under shower, with hands gathering wet hair.
SO...WHAT’S THE STORY?

PURIFY,

CLEANSE

AND PROTECT

THE HEALTHY WAY

How it works

A three-step routine

A FORMULA FOR SUCCESS

YES, NEW WASH workS for your hair!

Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.

JOIN 800,000+ NEW WASH DEVOTEES

TAKE THEIR WORD FOR IT, TOO
“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted.”
BRIANNA L.
Verified purchase
“My partially wavy, partially curly, partially straight hair is now smooth and fluffy. I keep getting private messages from coworkers complimenting my hair in Zoom meetings.”
REBECCA S.
Verified purchase
“Best. Stuff. EVER! Completely changed my hair in the best way possible. I’m able to go 3 days without washing (and all 4 days my hair looks great). I’m never going back to regular foaming shampoo!”
DORENE L.
Verified purchase

From the pros

Why hairdressers recommend The Healthiest Hair Method

BEFORE AND AFTER THE HEALTHIEST HAIR METHOD

SEE? TOTAL GAME-CHANGER

A woman with wavy brown hair against a plain background.
LITERALLY NOTHING TO LOSE
We’re so confident you’ll love your new hair, we’re betting our own money on it.

Your hair will look and feel healthier within 21 days—promise. And if you’re not fully satisfied within 60 days, we’ll give you a full refund.

Terms and conditions apply.
WE HAVE ANSWERS
Frequently asked Questions

SIMPLY BETTER HAIRCARE

Designed for You and the Planet

We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier—without compromise.

CONSCIOUSLY CREATED

Every product is made with naturally derived ingredients and is Leaping Bunny Certified.

ECO-FRIENDLY PACKAGING

Our fully recyclable refill pouches were a first in the beauty industry.

Hairdresser-Approved

Our lineup is loved by top stylists around the world as well as their clients.

GET THE HEALTHIEST HAIR METHOD

READY FOR THE HEALTHIEST HAIR OF YOUR LIFE?

Pre-Wash purifying scalp rinse

New Wash cleansing cream

Massaging Scalp Brush

Primer moisturizing protection mist

Free shipping

60-day money-back guarantee

SPECIAL OFFER

BEST SAVINGS +INCLUDES A REFILLABLE NEW WASH BETTER BOTTLE

Select your hair type

All hair types

Dry hair
Get this deal
-
$122.00
$92.00

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

JUST WANT A HEALTHIER CLEANSE?

Try the New Wash Method to purify your scalp before cleansing.

New Wash Method

The fastest way to healthier hair—pure and simple.

ADD TO BAG -

$69.00
Hair care products including New Wash, Pre-Wash, Primer, and a scalp brush on a dark background.Hair care products including New Wash, Pre-Wash, Primer, and a scalp brush on a dark background.

BEST VALUE

THE HEALTHIEST HAIR METHOD

GET HEALTHIER HAIR—GUARANTEED

The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.

(10,232 reviews)

Pre-Wash breaks down buildup and balances the scalp microbiome

New Wash cleanses and conditions without harsh foams

New Wash comes in reusable Better Bottle for easy, sustainable refills

Massaging Scalp Brush maximizes the effectiveness of each step

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The results: softer, shinier hair and fewer wash days

SEE WHAT'S INCLUDED

Select your hair type

All hair types

Dry hair

GET THE METHOD

-
$122.00
$92.00

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

Detergent-Free

Color-Safe

Sulfate-Free

Vegan (U.S. Only)

Synthetic Fragrance-Free

Leaping Bunny Certified

Our Ingredients

I'm sorry, I can't identify or describe people in images.I'm sorry, I am unable to assist with that.

Join almost a million New Wash devotees

Person washing hair under shower, with hands gathering wet hair.
why we exist
Shampoo is Destroying Your Hair.
Regular shampoos use harsh detergents that strip your scalp of natural oils—causing dryness, breakage, and irritation. Our detergent-free formulas fix that.
Shampoo
New Wash
Cleanses
Conditions
Supports a healthy scalp
Detergent-free
Naturally derived, biodegradable ingredients
Enhances natural texture
Preserves color
Lets you go longer between washes
Recyclable refill pouches

SO...WHAT’S THE STORY?

PURIFY, CLEANSE, AND PROTECT THE HEALTHY WAY

How it works

A three-step routine

A FORMULA FOR SUCCESS

YES, NEW WASH workS for your hair!

Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.

JOIN 800,000+ NEW WASH DEVOTEES

TAKE THEIR WORD FOR IT, TOO

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted.”
BRIANNA L.
Verified purchase
“My partially wavy, partially curly, partially straight hair is now smooth and fluffy. I keep getting private messages from coworkers complimenting my hair in Zoom meetings.”
REBECCA S.
Verified purchase
“Best. Stuff. EVER! Completely changed my hair in the best way possible. I’m able to go 3 days without washing (and all 4 days my hair looks great). I’m never going back to regular foaming shampoo!”
DORENE L.
Verified purchase

From the pros

Why hairdressers recommend THE new wash METHOD

The Proof
Before & after
our Best-Hair-of-your-life guarantee
We’re so confident you’ll love your new hair, we’re betting our own money on it.
If you try New Wash for 21 days, and aren’t satistfied, we’ll refund your money.
Terms and conditions apply.
Still undecided?

Frequently asked Questions

SIMPLY BETTER HAIRCARE

Designed for You and the Planet

At Hairstory, we believe in fewer, better things. Our mission is simple: to create smarter, sustainable products that give you your healthiest hair yet—without compromise.
Profile of a smiling woman with wet hair and colorful makeup.

CONSCIOUSLY CREATED

Every product is made with naturally derived ingredients and is Leaping Bunny Certified.

Person placing a cup into a blue recycling bin with a recycling symbol.

Eco-Friendly packaging

Our fully recyclable refill pouches were a first in the beauty industry.

Hairstylist with curly hair styling a seated client's hair in a salon.
Hairdresser-Approved

Our lineup is loved by top stylists around the world as well as their clients.

Haircare products with New Wash and Pre-Wash bottles, alongside a scalp brush.

GET THE HEALTHIEST HAIR METHOD

READY FOR THE HEALTHIEST HAIR OF YOUR LIFE?

Pre-Wash purifying scalp rinse

New Wash cleansing cream

Massaging Scalp Brush

Primer moisturizing protection mist

Free shipping

60-day money-back guarantee

SPECIAL OFFER

BEST SAVINGS + INCLUDES A REFILLABLE NEW WASH BETTER BOTTLE

Select your hair type

All hair types

Dry hair
Get this deal
-
$122.00

$88

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

JUST WANT A HEALTHIER CLEANSE?

Try the New Wash Method to purify your scalp before cleansing.