Healthiest Hair Method

SAVE $30

THE HEALTHIEST HAIR METHOD

GET HEALTHIER HAIR FOR UNDER $90—GUARANTEED

The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.

(10,232 reviews)

Pre-Wash breaks down buildup and balances the scalp microbiome

New Wash cleanses and conditions without harsh foams

Massaging Scalp Brush maximizes the effectiveness of each step

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The results: softer, shinier hair and fewer wash days

SEE WHAT'S INCLUDED

Select your hair type

ALL HAIR TYPES

Dry hair

GET THE HEALTHIEST HAIR METHOD

$118

$88

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

Detergent-Free

Sulfate-Free

Synthetic Fragrance-Free

Color-Safe

Recyclable Packaging

Leaping Bunny Certified

A woman with red earrings and a white outfit.

Join half a million New Wash devotees

THE NEW WASH WAY

Shampoo is Destroying Your Hair

Regular shampoos “clean” your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.

Shampoo

New Wash

Cleanses

Conditions

Supports a healthy scalp

Detergent-free

Naturally derived, biodegradable ingredients

Enhances natural texture

Preserves color

Lets you go longer between washes

Recyclable refill pouches

Person washing hair under shower, with hands gathering wet hair.

SO...WHAT’S THE STORY?

PURIFY,

CLEANSE,

AND PROTECT

THE HEALTHY WAY

Pre-Wash

Gently lifts oil and impurities from your scalp for a clean start on wash day

Our scalp-purifying rinse uses prebiotic micellar technology to break down buildup and balance the microbiome.

4oz

Hairstory New Wash pouch with orange text on a white background.

New Wash OriginaL

Gently removes dirt, oil and buildup to cleanse and moisturize in one step

The first-of-its-kind formula cleans, conditions and restores hair without the harsh detergents found in traditional shampoos.

8oz

A white silicone scalp massager with spikes shown on a white background.

MassagING SCALP brush

Boosts the effectiveness of Pre-Wash and New Wash—plus feels sooo good on your scalp

The bristles on our silicone brush are soft enough to soothe your scalp yet stiff enough to really work in (and rinse out) products.

PRIMER

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The bristles on our silicone brush are soft enough to soothe your scalp yet stiff enough to really work in (and rinse out) products.

How it works

A three-step routine

A FORMULA FOR SUCCESS

YES, NEW WASH workS for your hair!

Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.

NORMAL TO DRY

NORMAL TO OILY

COLOR-TREATED

FINE OR THIN

COARSE OR THICK

GRAY

JOIN 500,000+ NEW WASH DEVOTEES

TAKE THEIR WORD FOR IT, TOO

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted.”

BRIANNA L.

Verified purchase

“My partially wavy, partially curly, partially straight hair is now smooth and fluffy. I keep getting private messages from coworkers complimenting my hair in Zoom meetings.”

REBECCA S.

Verified purchase

“Best. Stuff. EVER! Completely changed my hair in the best way possible. I’m able to go 3 days without washing (and all 4 days my hair looks great). I’m never going back to regular foaming shampoo!”

DORENE L.

Verified purchase

From the pros

Why hairdressers recommend The Healthiest Hair Method

BEFORE AND AFTER THE HEALTHIEST HAIR METHOD

SEE? TOTAL GAME CHANGER

A woman with wavy brown hair against a plain background.

LITERALLY NOTHING TO LOSE

We’re so confident you’ll love your new hair, we’re betting our own money on it.

Your hair will look and feel healthier within 21 days—promise. And if you’re not fully satisfied within 60 days, we’ll give you a full refund.

Terms and conditions apply.

WE HAVE ANSWERS

Frequently asked Questions

How does New Wash work?

Will New Wash work for my hair type?

What is Pre-Wash?

Who can use Pre-Wash?

How do I use Pre-Wash?

What is a scalp microbiome?

What are prebiotics?

My hair is still adjusting to New Wash after a few washes. What should I do?

How often should I wash my hair with New Wash?

Are New Wash pouches recyclable?

What is Primer?

How do I use Primer?

Will Primer protect my hair from heat?

Sustainable haircare

Haircare designed for You and the Planet

At Hairstory, we believe in fewer, better things. Our mission is simple: to create smarter, sustainable products that give you your healthiest hair yet—without compromise.

CONSCIOUSLY CREATED

Every product is made with naturally derived ingredients and is Leaping Bunny Certified.

Hand recycling a packet into a blue recycling bin with a symbol.

ECO-FRIENDLY PACKAGING

Our fully recyclable refill pouches were a first in the beauty industry.

Hairdresser styling a client's hair in a salon setting.

Hairdresser-Approved

Our lineup is loved by top stylists around the world as well as their clients.

Four hair care products including bottles and a scalp brush on a white background.

Hair care products including pre-wash, new wash, primer, and a scalp brush.

GET THE HEALTHIEST HAIR METHOD

READY FOR THE HEALTHIEST HAIR OF YOUR LIFE?

Pre-Wash purifying scalp rinse

New Wash cleansing cream

Massaging Scalp Brush

Primer

Free shipping

60-day money-back guarantee

Save $30 INCLUDING a free SCALP brush

Select your hair type

All hair types

Dry hair

Get this deal

$118

$88

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

JUST WANT A HEALTHIER CLEANSE?

Try the New Wash Method to purify your scalp before cleansing.

Hair care products including a pre-wash bottle, new wash pouch, and scalp brush.

New Wash Method

The fastest way to healthier hair—pure and simple.

add to bag — $64

Hair care products including New Wash, Pre-Wash, Primer, and a scalp brush on a dark background.

SAVE $30

THE HEALTHIEST HAIR METHOD

GET HEALTHIER HAIR FOR UNDER $90—GUARANTEED

The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.

(10,232 reviews)

Pre-Wash breaks down buildup and balances the scalp microbiome

New Wash cleanses and conditions without harsh foams

Massaging Scalp Brush maximizes the effectiveness of each step

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The results: softer, shinier hair and fewer wash days

SEE WHAT'S INCLUDED

Select your hair type

All hair types

Dry hair

GET THE METHOD

$118

$88

Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.

Detergent-Free

Color-Safe

Sulfate-Free

Recyclable Packaging

Synthetic Fragrance-Free

Leaping Bunny Certified

I'm sorry, I can't identify or describe people in images.

I'm sorry, I am unable to assist with that.

Join half a million New Wash devotees

why we exist

Shampoo is Destroying Your Hair.

Regular shampoos use harsh detergents that strip your scalp of natural oils—causing dryness, breakage, and irritation. Our detergent-free formulas fix that.

Shampoo

New Wash

Cleanses

Conditions

Supports a healthy scalp

Detergent-free

Naturally derived, biodegradable ingredients

Enhances natural texture

Preserves color

Lets you go longer between washes

Recyclable refill pouches

SO...WHAT’S THE STORY?

PURIFY, CLEANSE, AND PROTECT THE HEALTHY WAY

Pre-Wash

Gently lifts oil and impurities from your scalp for a clean start on wash day

Our scalp-purifying rinse uses prebiotic micellar technology to break down buildup and balance the microbiome.

4oz

White pouch labeled 'Hairstory New Wash' against a plain background.

New Wash OriginaL

Gently removes dirt, oil and buildup to cleanse and moisturize in one step

The first-of-its-kind formula cleans, conditions and restores hair without the harsh detergents found in traditional shampoos.

8oz

White silicone scalp massager with pointed bristles and a handle.

MassagING SCALP brush

Boosts the effectiveness of Pre-Wash and New Wash—plus feels sooo good on your scalp

The bristles on our silicone brush are soft enough to soothe your scalp yet stiff enough to really work in (and rinse out) products.

Primer

Primer infuses lightweight moisture and shields hair from heat up to 450°F

The bristles on our silicone brush are soft enough to soothe your scalp yet stiff enough to really work in (and rinse out) products.

How it works

A three-step routine

A FORMULA FOR SUCCESS

YES, NEW WASH workS for your hair!

NORMAL TO DRY

NORMAL TO OILY

COLOR-TREATED

FINE OR THIN

COARSE OR THICK

GRAY

JOIN 500,000+ NEW WASH DEVOTEES

TAKE THEIR WORD FOR IT, TOO

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted.”

BRIANNA L.

Verified purchase

“My partially wavy, partially curly, partially straight hair is now smooth and fluffy. I keep getting private messages from coworkers complimenting my hair in Zoom meetings.”

REBECCA S.

Verified purchase

DORENE L.

Verified purchase

From the pros

Why hairdressers recommend THE new wash METHOD

The Proof

Before & after

our Best-Hair-of-your-life guarantee

We’re so confident you’ll love your new hair, we’re betting our own money on it.

If you try New Wash for 21 days, and aren’t satistfied, we’ll refund your money.

Terms and conditions apply.

Still undecided?

Frequently asked Questions

How does New Wash work?

Will New Wash work for my hair type?

What is Pre-Wash?

Who can use Pre-Wash?

How do I use Pre-Wash?

What is a scalp microbiome?

What are prebiotics?

My hair is still adjusting to New Wash after a few washes. What should I do?

How often should I wash my hair with New Wash?

Are New Wash pouches recyclable?

What is Primer?

How do I use Primer?

Will Primer protect my hair from heat?

Sustainable haircare

Haircare designed for You and the Planet

At Hairstory, we believe in fewer, better things. Our mission is simple: to create smarter, sustainable products that give you your healthiest hair yet—without compromise.