SAVE $30
THE HEALTHIEST HAIR METHOD
The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.
Massaging Scalp Brush maximizes the effectiveness of each step
Primer infuses lightweight moisture and shields hair from heat up to 450°F
SEE WHAT'S INCLUDED
PRIMER
Primer infuses lightweight moisture and shields hair from heat up to 450°F
8 OZ
ALL HAIR TYPES
GET THE HEALTHIEST HAIR METHOD
$118
$88
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
Join half a million New Wash devotees
PURIFY,
CLEANSE,
AND PROTECT
THE HEALTHY WAY
A three-step routine
A FORMULA FOR SUCCESS
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
NORMAL TO DRY
Detergents in shampoo strip your natural protective oils, which you try to fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
NORMAL TO OILY
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
COLOR-TREATED
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.
FINE OR THIN
New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.
COARSE OR THICK
Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.
GRAY
Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
From the pros
Why hairdressers recommend The Healthiest Hair Method
BEFORE AND AFTER THE HEALTHIEST HAIR METHOD
Your hair will look and feel healthier within 21 days—promise. And if you’re not fully satisfied within 60 days, we’ll give you a full refund.
How does New Wash work?
Our signature cleansing cream uses essential oils, saturated cleansers and fatty alcohols, all of which are naturally derived and biodegradable. These ingredients need to touch every part of the hair and scalp to clean it—whatever isn’t touched isn’t cleaned. New Wash strongly bonds to impurities, oil and dirt. It doesn’t bond as strongly to water, which is why physical rinsing is required. The grime goes down the drain, while your natural oils and microbiome layer stay intact and protected for a happy scalp and soft hair.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.
What is Pre-Wash?
Pre-Wash is a scalp purifying rinse that refreshes your hair and preps for wash day by removing unwanted product buildup, oil and dirt. Pre-Wash’s detergent-free micellar technology ensures effective and gentle cleansing, while prebiotics help balance moisture and improve the health of your scalp’s microbiome.
Who can use Pre-Wash?
Every hair and scalp type can use Pre-Wash. Pre-Wash is perfect for those with excess oil, product buildup and scalp irritation. It also helps with the transition period if you have just switched from regular shampoo to New Wash.
How do I use Pre-Wash?
1. Section your dry hair to ensure thorough application.
2. Apply Pre-Wash to the scalp using the targeted applicator. Start at the roots and move along the parted sections, ensuring even coverage.
3. Massage it into the scalp using the Massaging Scalp Brush or your fingertips.
4. Let it sit on your scalp for 3-4 minutes.
5. Wash your hair as you normally do with New Wash.
What is a scalp microbiome?
The scalp microbiome is a community of microorganisms, such as bacteria and fungi, that live on the scalp. Like the skin microbiome, scalp microbiome provides the first line of defense against harmful pathogens, shielding the hair follicles and scalp from toxins, irritation, itchiness, flakiness, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair and sebum buildup and may even impede hair growth.
What are prebiotics?
Prebiotics are ingredients that act as food for good bacteria on your scalp. In haircare products, they help keep the scalp’s natural balance of bacteria in check, which is essential for overall scalp health.
Balance the scalp’s bacteria: Prebiotics support the growth of beneficial bacteria, helping to maintain a healthy balance on the scalp. This can prevent issues like dandruff and irritation caused by harmful bacteria.
Soothe irritation: By promoting good bacteria, prebiotics help calm the scalp, reducing redness, itching and sensitivity.
Strengthen the scalp’s natural barrier: A balanced scalp is better at protecting itself from environmental stress and keeping moisture in, which prevents dryness and keeps the scalp healthy.
My hair is still adjusting to New Wash after a few washes. What should I do?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. New Wash benefits hair immediately, but all hair types are different. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos and over-cleansing. This adjustment period is natural.If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
You might not be using enough New Wash.
You might not be rinsing it out thoroughly.
Think ASMR:
APPLY: Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask.
SPLASH: Add a SPLASH of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
MASSAGE: Then work it in really, really well by MASSAGING your scalp with the Massaging Scalp Brush.
RINSE: You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. RINSE it out using the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. Your hair and scalp haven't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!
How often should I wash my hair with New Wash?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1 (the blue bins).
What is Primer?
Primer is a smoothing and moisturizing protection mist that infuses moisture, helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. Rather than moisturizing hair through heavy and greasy emulsions, Primer is a weightless active mist with cutting-edge actives clinically proven to moisturize, detangle, smooth and protect hair from heat (up to 450°F) and external aggressors like humidity, pollution and UV rays.
How do I use Primer?
Mist Primer over dry or damp hair. Use your fingers to distribute evenly, then style as usual.
Use solo before styling or as the last step of the New Wash Method: Pre-Wash, New Wash and Primer.
Will Primer protect my hair from heat?
Yes, Primer protects your hair from heat up to 450°F.
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
ECO-FRIENDLY PACKAGING
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-Approved
Our lineup is loved by top stylists around the world as well as their clients.
GET THE HEALTHIEST HAIR METHOD
READY FOR THE HEALTHIEST HAIR OF YOUR LIFE?
Pre-Wash purifying scalp rinse
Massaging Scalp Brush
Primer
60-day money-back guarantee
Save $30 INCLUDING a free SCALP brush
All hair types
$118
$88
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
JUST WANT A HEALTHIER CLEANSE?
Try the New Wash Method to purify your scalp before cleansing.
The fastest way to healthier hair—pure and simple.
add to bag — $64
SAVE $30
THE HEALTHIEST HAIR METHOD
GET HEALTHIER HAIR FOR UNDER $90—GUARANTEED
The Healthiest Hair Method is a simple all-in-one haircare system that purifies, cleanses and protects—giving you healthy, nourished and gorgeous hair every day.
Pre-Wash breaks down buildup and balances the scalp microbiome
New Wash cleanses and conditions without harsh foams
Massaging Scalp Brush maximizes the effectiveness of each step
Primer infuses lightweight moisture and shields hair from heat up to 450°F
The results: softer, shinier hair and fewer wash days
SEE WHAT'S INCLUDED
PRIMER
Primer infuses lightweight moisture and shields hair from heat up to 450°F
8 OZ
All hair types
GET THE METHOD
$118
$88
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
Color-Safe
Recyclable Packaging
Synthetic Fragrance-Free
Leaping Bunny Certified
Join half a million New Wash devotees
SO...WHAT’S THE STORY?
PURIFY, CLEANSE, AND PROTECT THE HEALTHY WAY
A three-step routine
A FORMULA FOR SUCCESS
YES, NEW WASH workS for your hair!
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
NORMAL TO DRY
Detergents in shampoo strip your natural protective oils, which you try to fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.
NORMAL TO OILY
Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.
COLOR-TREATED
New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.
FINE OR THIN
New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.
COARSE OR THICK
Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.
GRAY
Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.
JOIN 500,000+ NEW WASH DEVOTEES
TAKE THEIR WORD FOR IT, TOO
From the pros
Why hairdressers recommend THE new wash METHOD
How does New Wash work?
Our signature cleansing cream uses essential oils, saturated cleansers and fatty alcohols, all of which are naturally derived and biodegradable. These ingredients need to touch every part of the hair and scalp to clean it—whatever isn’t touched isn’t cleaned. New Wash strongly bonds to impurities, oil and dirt. It doesn’t bond as strongly to water, which is why physical rinsing is required. The grime goes down the drain, while your natural oils and microbiome layer stay intact and protected for a happy scalp and soft hair.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.
What is Pre-Wash?
Pre-Wash is a scalp purifying rinse that refreshes your hair and preps for wash day by removing unwanted product buildup, oil and dirt. Pre-Wash’s detergent-free micellar technology ensures effective and gentle cleansing, while prebiotics help balance moisture and improve the health of your scalp’s microbiome.
Who can use Pre-Wash?
Every hair and scalp type can use Pre-Wash. Pre-Wash is perfect for those with excess oil, product buildup and scalp irritation. It also helps with the transition period if you have just switched from regular shampoo to New Wash.
How do I use Pre-Wash?
1. Section your dry hair to ensure thorough application.
2. Apply Pre-Wash to the scalp using the targeted applicator. Start at the roots and move along the parted sections, ensuring even coverage.
3. Massage it into the scalp using the Massaging Scalp Brush or your fingertips.
4. Let it sit on your scalp for 3-4 minutes.
5. Wash your hair as you normally do with New Wash.
What is a scalp microbiome?
The scalp microbiome is a community of microorganisms, such as bacteria and fungi, that live on the scalp. Like the skin microbiome, scalp microbiome provides the first line of defense against harmful pathogens, shielding the hair follicles and scalp from toxins, irritation, itchiness, flakiness, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair and sebum buildup and may even impede hair growth.
What are prebiotics?
Prebiotics are ingredients that act as food for good bacteria on your scalp. In haircare products, they help keep the scalp’s natural balance of bacteria in check, which is essential for overall scalp health.
Balance the scalp’s bacteria: Prebiotics support the growth of beneficial bacteria, helping to maintain a healthy balance on the scalp. This can prevent issues like dandruff and irritation caused by harmful bacteria.
Soothe irritation: By promoting good bacteria, prebiotics help calm the scalp, reducing redness, itching and sensitivity.
Strengthen the scalp’s natural barrier: A balanced scalp is better at protecting itself from environmental stress and keeping moisture in, which prevents dryness and keeps the scalp healthy.
My hair is still adjusting to New Wash after a few washes. What should I do?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. New Wash benefits hair immediately, but all hair types are different. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos and over-cleansing. This adjustment period is natural.If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
You might not be using enough New Wash.
You might not be rinsing it out thoroughly.
Think ASMR:
APPLY: Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask.
SPLASH: Add a SPLASH of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
MASSAGE: Then work it in really, really well by MASSAGING your scalp with the Massaging Scalp Brush.
RINSE: You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. RINSE it out using the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. Your hair and scalp haven't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!
How often should I wash my hair with New Wash?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1 (the blue bins).
What is Primer?
Primer is a smoothing and moisturizing protection mist that infuses moisture, helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. Rather than moisturizing hair through heavy and greasy emulsions, Primer is a weightless active mist with cutting-edge actives clinically proven to moisturize, detangle, smooth and protect hair from heat (up to 450°F) and external aggressors like humidity, pollution and UV rays.
How do I use Primer?
Mist Primer over dry or damp hair. Use your fingers to distribute evenly, then style as usual.
Use solo before styling or as the last step of the New Wash Method: Pre-Wash, New Wash and Primer.
Will Primer protect my hair from heat?
Yes, Primer protects your hair from heat up to 450°F.
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
Eco-Friendly packaging
Our fully recyclable refill pouches were a first in the beauty industry.
Our lineup is loved by top stylists around the world as well as their clients.
GET THE HEALTHIEST HAIR METHOD
READY FOR THE HEALTHIEST HAIR OF YOUR LIFE?
Pre-Wash purifying scalp rinse
Massaging Scalp Brush
Primer
60-day money-back guarantee
Save $30 INCLUDING a free SCALP brush
All hair types
$118
$88
Psst: Your purchase comes with free shipping and our 21-Day Healthier Hair Promise. Learn more.
JUST WANT A HEALTHIER CLEANSE?
Try the New Wash Method to purify your scalp before cleansing.