Wash your hair, change your life
Subscribe for your healthiest hair ever
New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.
The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp–all in one step.
Subscribing makes it easier than ever to maintain your routine.
How it works
Best of the best benefits
“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Verified Customer
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Verified Customer
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Verified Customer
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Verified Customer
New Wash Original
The original cleansing cream for all hair types—like shampoo, but actually good for your hair.
Get touchable, air-dried texture with the lightweight cream that enhances natural texture.
The salt-free spray for soft, voluminous beachy waves—without that dry, sticky sea salt feel.