Wash your hair, change your life

Subscribe for your healthiest hair ever

New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.

The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp–all in one step.

Subscribing makes it easier than ever to maintain your routine.

How it works

Best of the best benefits

Subscribe, save, repeat

Click the subscribe button on your favorite products; get them delivered regularly, up to 20% off.


“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”

Micaela M | Verified Customer

“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”

Brittany K | Verified Customer

“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”

Lauren M | Verified Customer

“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”

Deborah E | Verified Customer

New Wash Original

The original cleansing cream for all hair types—like shampoo, but actually good for your hair.