What is New Wash and how is it different from regular shampoo?

New Wash is a detergent-free cleansing cream that replaces both shampoo and conditioner in a single step. Unlike traditional shampoos, it contains no detergents, sulfates, silicones, or parabens. Because it doesn't strip the scalp with harsh detergents, hair and scalp health improve over time, meaning clients typically need fewer additional products to achieve their desired results.

Which New Wash formula is right for my hair type?

Hairstory offers three core formulas. New Wash (Original) is the 'Goldilocks' option — ideal for normal scalps that produce some oil but don't feel excessively oily, and hair that could use moisture but doesn't feel dry. New Wash (Deep) is designed for those who produce excessive oil and wash their hair daily due to visible oiliness. New Wash (Rich) is formulated for hair that feels very dry and thirsty and needs extra moisture. A fragrance-free version of the Original formula is also available for those with sensitive scalps or sensitivities to scent.

How do you use New Wash correctly?

Hairstory recommends the ASMR method: Apply New Wash from scalp to ends; Splash a small amount of water into the hair to emulsify the formula; Massage vigorously into the scalp, then more gently through the hair — a scalp brush can make this step easier and more effective; then Rinse thoroughly, as you would when rinsing out a single-process color. Thorough rinsing is especially important for best results.

Is New Wash safe for color-treated hair?

Yes, New Wash is 100% color-safe. Because it's detergent-free, it does not strip color the way traditional shampoos can. In fact, clients who switch to New Wash often find their color lasts longer. It is also safe for use after other chemical services, including keratin treatments and Brazilian blowouts.

What is the Hairstory affiliate program for hairdressers?

The Hairstory Pro affiliate program gives licensed hairdressers a personal referral link they can share with clients in the salon, via follow-up messages, or on social media. Every time a client purchases through that link, the hairdresser earns 25% commission. Clients only need to use the link once — after that, Hairstory's system recognizes them as that pro's client and continues crediting commission on future purchases, even if the client doesn't use the link again.

How much commission do Hairstory affiliates earn, and when do they get paid?

Hairstory Pro affiliates earn 25% commission on every sale made through their referral link. Payouts are made every second Monday of the month. Earnings and referral links can be tracked and managed through the affiliate dashboard inside a pro's Hairstory account.

What does Bond Boost for New Wash do, and how does it work?

Bond Boost for New Wash is a bond-repair treatment that mixes directly into New Wash before application. It uses pro-target technology — because damaged hair is negatively charged, the positively charged Bond Boost is magnetically attracted to the areas that need repair most, delivering bond-building properties where they're needed. It restores all three hair bonds and can also be combined with Hairstory's Color Boost products.

Can New Wash be used on clients with scalp conditions like psoriasis?

All three New Wash formulas are detergent-free and gentle enough to use on clients with scalp sensitivities. While Hairstory does not make medical claims, the products are formulated without the harsh detergents and sulfates that commonly aggravate scalp conditions. Hairstory recommends reading customer reviews for first-person accounts from users who have experienced scalp concerns.

HAIRSTORY 101

Name: Hairstory 101
Uploaded: 2026-03-04
Channel: Hairstory
Description: Hairstory's Wes and Camilla lead a 30-minute crash course designed for professional hairdressers new to the Hairstory Pro program. The session covers how to select the right New Wash formula for different client hair types, the ASMR application method that replaces both shampoo and conditioner, a...

Join us for a 30-minute crash course on all things Hairstory. Discover how we do more with less by ditching detergents and meet our game-changing cleansing cream New Wash, learn how to effectively use it, and explore our collections of stylers and treatment products. Additionally, gain an understanding on the fundamental perks of being a Hairstory affiliate and how to get started with your very own starter kit.

This session is the perfect introduction for hair professionals curious about what makes Hairstory better for hair, better for hairdressers, and better for the planet.

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Hairstory's Wes and Camilla lead a 30-minute crash course designed for professional hairdressers new to the Hairstory Pro program. The session covers how to select the right New Wash formula for different client hair types, the ASMR application method that replaces both shampoo and conditioner, and a full walkthrough of the styling product lineup — from Hair Balm and Styling Gel to Undressed and Bond Boost for New Wash. Camilla then breaks down the Hairstory affiliate program for hairdressers, explaining how pros earn 25% recurring commission on every client purchase made through their personal referral link, with clients earning 15% off their first order.

Frequently Asked Questions

What is New Wash and how is it different from regular shampoo?

New Wash is a detergent-free cleansing cream that replaces both shampoo and conditioner in a single step. Unlike traditional shampoos, it contains no detergents, sulfates, silicones, or parabens. Because it doesn't strip the scalp with harsh detergents, hair and scalp health improve over time, meaning clients typically need fewer additional products to achieve their desired results.
Which New Wash formula is right for my hair type?

Hairstory offers three core formulas. New Wash (Original) is the 'Goldilocks' option — ideal for normal scalps that produce some oil but don't feel excessively oily, and hair that could use moisture but doesn't feel dry. New Wash (Deep) is designed for those who produce excessive oil and wash their hair daily due to visible oiliness. New Wash (Rich) is formulated for hair that feels very dry and thirsty and needs extra moisture. A fragrance-free version of the Original formula is also available for those with sensitive scalps or sensitivities to scent.
How do you use New Wash correctly?

Hairstory recommends the ASMR method: Apply New Wash from scalp to ends; Splash a small amount of water into the hair to emulsify the formula; Massage vigorously into the scalp, then more gently through the hair — a scalp brush can make this step easier and more effective; then Rinse thoroughly, as you would when rinsing out a single-process color. Thorough rinsing is especially important for best results.
Is New Wash safe for color-treated hair?

Yes, New Wash is 100% color-safe. Because it's detergent-free, it does not strip color the way traditional shampoos can. In fact, clients who switch to New Wash often find their color lasts longer. It is also safe for use after other chemical services, including keratin treatments and Brazilian blowouts.
What is the Hairstory affiliate program for hairdressers?

The Hairstory Pro affiliate program gives licensed hairdressers a personal referral link they can share with clients in the salon, via follow-up messages, or on social media. Every time a client purchases through that link, the hairdresser earns 25% commission. Clients only need to use the link once — after that, Hairstory's system recognizes them as that pro's client and continues crediting commission on future purchases, even if the client doesn't use the link again.
How much commission do Hairstory affiliates earn, and when do they get paid?

Hairstory Pro affiliates earn 25% commission on every sale made through their referral link. Payouts are made every second Monday of the month. Earnings and referral links can be tracked and managed through the affiliate dashboard inside a pro's Hairstory account.
What does Bond Boost for New Wash do, and how does it work?

Bond Boost for New Wash is a bond-repair treatment that mixes directly into New Wash before application. It uses pro-target technology — because damaged hair is negatively charged, the positively charged Bond Boost is magnetically attracted to the areas that need repair most, delivering bond-building properties where they're needed. It restores all three hair bonds and can also be combined with Hairstory's Color Boost products.
Can New Wash be used on clients with scalp conditions like psoriasis?

All three New Wash formulas are detergent-free and gentle enough to use on clients with scalp sensitivities. While Hairstory does not make medical claims, the products are formulated without the harsh detergents and sulfates that commonly aggravate scalp conditions. Hairstory recommends reading customer reviews for first-person accounts from users who have experienced scalp concerns.