TARGETED AND TOTAL DAMAGE REPAIR

REBOOT YOUR HAIR

GET THE DAMAGE REPAIR METHOD Learn More

GO ON, F*CK WITH YOUR HAIR

DAMN GOOD DAMAGE REPAIR

SHOP BOND SERUM SHOP BOND BOOST

PURIFY. CLEANSE. PROTECT.

HEALTHIER HAIR IN
 1, 2, 3

GET THE HEALTHIEST HAIR METHOD

For a limited time, get a FREE Hairstory microfiber towel when you buy Bond Serum or any Bond set. See details.
SEE DETAILS
Double repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair.
- Within the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers.
- On the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage.
Hair is stronger, smoother, softer and shinier—for longer.
Mix Bond Boost with New Wash (sold separately) for intense and prolonged recovery benefits while you cleanse and condition.
SHOP BOND BOOST
Work Bond Serum into clean, damp hair for radical repair and heat protection up to 450°F—without weighing hair down.
SHOP BOND SERUM

For a limited time, get a FREE Hairstory microfiber towel when you buy Bond Serum or any Bond set. See details.
SEE DETAILS
Double repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair.
- Within the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers.
- On the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage.
Hair is stronger, smoother, softer and shinier—for longer.
Mix Bond Boost with New Wash (sold separately) for intense and prolonged recovery benefits while you cleanse and condition.
SHOP BOND BOOST
Work Bond Serum into clean, damp hair for radical repair and heat protection up to 450°F—without weighing hair down.
SHOP BOND SERUM

Hair by Victoria Schrager @victoria.hairart

SO, WHAT’S YOUR STORY?

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No Damaging Detergents
Biodegradable
CLEANSES
Conditions
Balances
Protects

SHAMPOO WHO?

STOP SCREWING UP YOUR SCALP

Best-Seller

New Wash Original

CLEANSING CREAM FOR ALL HAIR TYPES

All Hair Types

Dry Hair

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8oz

20oz

32oz

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BRIANNA L.

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted”

Product NEW WASH ORIGINAL

SAVANNAH F.

“First and foremost, this stuff smells amazing! Aside from that, this formula is magic. I have fine/thick/curly hair, so I can get some awful tangles. After not washing my hair in three days, wearing it in multiple styles and using just New Wash, I was able to comb through my hair with ease. My dandruff also seems to have subsided a little after one month of New Wash. I’m hoping to see it completely disappear with more use.”

Product NEW WASH RICH

ELIZABETH

“I have been using Purple Color Boost for the last 12 months and love it. It leaves my hair soft and curly and takes away any yellow coloring of my gray locks. I only need to use it once a month.”

Product NEW WASH RICH AND PURPLE BOOST DUO

KAREN F.

“New Wash changed my hair almost instantly. After my second time using it, my hair was curly! I didn’t even realize my hair was so wavy. I had my husband try it, and it transformed his hair and scalp also—so much softer and his severe scalp irritation disappeared. Feels like a miracle product.”

Product NEW WASH ORIGINAL

BRENDA S.