New Wash is a first-of-its-kind cleansing cream that removes impurities with gentle essential oils and fatty alcohols. (Regular shampoos “clean” your hair with harsh detergents that strip your scalp’s natural protective oils.)

New Wash clings to the gunk that doesn’t belong, like oil, dirt and buildup. Because it doesn’t bond as strongly to water, you need to rinse more thoroughly than usual to send all that grime down the drain.

Switching from shampoo to New Wash keeps your natural oils intact, revealing a healthier scalp and softer, shinier, smoother hair—every day.

Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with detergent-free micellar technology plus prebiotics that balance the scalp’s microbiome.

Our micellar technology is formulated with glycolipids that gently cleanse the hair and scalp—and without the damaging detergents found in other micellar cleansers. A prebiotic complex with rambutan extract fortifies and freshens, and betaine keeps everything perfectly moisturized.

Pre-Wash works fast, delivering a thorough pre-cleanse in just 3 minutes. Most other pre-washes require up to 20 minutes of leave-in time—and you’ve got better things to do.