YOUR
HAIRDRESSER
WANTS YOU
TO HAVE THIS

Our two-step New Wash Method makes every day a great hair day. Say hello to healthier hair and a happier scalp—and goodbye to shampoo forever!

Hair by RACHEL GROGAN @RACHGROGHAIR

HAVE YOUR BEST HAIR DAY EVERYDAY

THE
NEW WASH
METHOD

WHY WE EXIST

SHAMPOO IS DESTROYING YOUR HAIR

Regular shampoos “clean” your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.

Shampoo
New Wash Method
Cleanses
Conditions
Supports a healthy scalp
Detergent-free
Natural biodegradable ingredients
Enhances natural texture
Preserves color
Longer between washes
Recyclable refill pouches

A TWO-STEP ROUTINE

THE NEW WASH METHOD

MEET NEW WASH

  • New Wash is a first-of-its-kind cleansing cream that removes impurities with gentle essential oils and fatty alcohols. (Regular shampoos “clean” your hair with harsh detergents that strip your scalp’s natural protective oils.)

  • New Wash clings to the gunk that doesn’t belong, like oil, dirt and buildup. Because it doesn’t bond as strongly to water, you need to rinse more thoroughly than usual to send all that grime down the drain.

  • Switching from shampoo to New Wash keeps your natural oils intact, revealing a healthier scalp and softer, shinier, smoother hair—every day.

MEET PRE-WASH

  • Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with detergent-free micellar technology plus prebiotics that balance the scalp’s microbiome.

  • Our micellar technology is formulated with glycolipids that gently cleanse the hair and scalp—and without the damaging detergents found in other micellar cleansers. A prebiotic complex with rambutan extract fortifies and freshens, and betaine keeps everything perfectly moisturized.

  • Pre-Wash works fast, delivering a thorough pre-cleanse in just 3 minutes. Most other pre-washes require up to 20 minutes of leave-in time—and you’ve got better things to do.