You’ll get your healthiest hair yet.
GO LONGER BETWEEN WASHES
Our formula won't strip away your hair and scalp's natural oils.
SAY GOODBYE TO OILY HAIR
Consider New Wash your go-to, luxurious all-in-one.
DITCH YOUR CONDITIONER
GET BODY + VOLUME FOR DAYS
New Wash brings out your own natural texture for added body and volume; the detergent-free, sulfate-free formula means instant weightless volume.
"My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!” Micaela M | Fine Hair
The Transition Period
Making the change to New Wash can take 2-3 washes for your hair to adjust and recover from years of damage caused by detergents and harsh foams contained in your old shampoos and conditioners.
We call this the transition period. And if you ask any of our customers, we’re confident they’ll tell you the luxurious result – their healthiest, happiest hair ever! – is worth the transition.
“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Verified Customer
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Verified Customer
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Verified Customer
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Verified Customer
Balance Oily & Greasy Hair/Scalp
Rebalance your hair and scalp's natural oils with a gentle, detergent-free formula.
Improve Scalp Health
Maintain your scalp's natural oil balance and keep it healthy. Say goodbye to itchy, flaky and dry scalp.
Keep your hair healthy and clean with vibrant, longer lasting color with less fading.
Blonde Hair Care
Keep blond hair bright and brass-free with a unique botanical complex.