Hands rubbing New Wash together

simply better rituals

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    HOW IT WORKS

    New Wash Deep, New Wash Original and New Wash Rich
    step 1: replenish

    Select a New Wash formula or styling product you want to use on repeat.

    New Wash being poured into an aluminum tin
    step 2: refill

    Choose a convenient refill size and frequency. (Bigger refills, better perks.)

    Man with New Wash Rich in his coily hair
    step 3: relax

    Enjoy your effortlessly healthier hair and easier-than-ever routine.

    THE FIRST

    100% RECYCLABLE

    BEAUTY REFILL POUCH

    New Wash Original 8oz
    Best-Seller

    New Wash Original

    CLEANSING CREAM FOR ALL HAIR TYPES

    Ready for the healthiest hair
of your life?

    Receive personalized results in under 2 minutes.

    take the quiz
    All Hair Types Dry Hair Oily Hair
    8oz 20oz 32oz
    Swatch of New Wash Original

    not sure which new wash formula is best for your hair?

    Take the quiz
    Comb brushing through hair

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    RICEAL D.

    “I get constant compliments on my hair now. People think I spend a fortune to get it looking this good! I don’t—I have a subscription for every six months and that’s it.”

    PRISCILLA

    “I especially love the subscription benefit of getting the New Wash refill just as I am using the last bit.”

    JACLYN K.

    “With the subscription service, I can feel good about the reduced waste facilitated by the reusable bottle and refill pouch. In a word: LOVE LOVE LOVE LOVE.”

    YOU SAID IT