On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

✓ We’ve reduced our carbon intensity by 59%—that’s how much CO₂ goes into making our products—since launching in 2015.

✓ Switching from traditional shampoo and conditioner bottles to 32oz New Wash reduces plastic waste by 85% and your water consumption by 30%.

✓ 32oz New Wash pouches use 60% less packaging material compared to 8oz pouches.

✓ We’ve opened 10 distribution centers across the globe (and counting!) to reduce the last-mile distance between our warehouses and our customers.

✓ 90% of our products are manufactured locally, and localizing manufacturing in Portugal has lowered carbon emissions for European customers by 86%.

We’re happy to help. As a longtime member of 1% for the Planet, we donate 1% of every 8oz New Wash sale to high-impact water conservation and restoration organizations. Since 2018, the Hairstory community has funded $424,000 in donations to protect oceans, lakes, rivers and reefs around the world.

All Hairstory products are Leaping Bunny Certified, which means we will never, ever test on animals. Leaping Bunny is the beauty industry’s most trusted cruelty-free certification, and we wear our Bunny logo proudly.

All Hairstory products are made with non-toxic, naturally effective ingredients and 100% natural fragrances. New Wash uses a blend of essential oils and fatty alcohols to gently dissolve impurities instead of the harsh, hair-stripping detergents found in traditional shampoos.

While most Hairstory formulas are vegan, New Wash contains keratin, a moisturizing protein derived from sheep’s wool. We source ours from a farm in New Zealand known for its high ethical standards, and we’re working on a just-as-effective vegan substitute—stay tuned.