END THE “ICK” FACTOR: RECLAIMING RETAIL

Does selling feel sleazy? Join hairdresser Joy LaMay to talk about reclaiming salon retail and using your influence authentically – and digitally – to recommend products in ways you can feel good about.

Joy LaMay has been passionately pursuing this industry and the people in it for nearly 20 years. As a salon owner and Destroy The Hairdresser Coach, she loves to lead others to the life they always imagined. An independent stylist for most of her career, she recently opened a clean and sustainable salon of her own, The Ministry Salon, founded on DTH principles. Her journey has informed a DTH course she is creating with Lo Shabino about making the transition from suite renter to salon owner.