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THE SEMI-ANNUAL SALE: SAVE 25% WITH CODE MAY2025. ENDS 5/9. EXCLUSIONS APPLY. SEE DETAILS.

THE SEMI-ANNUAL SALE: SAVE 25% WITH CODE MAY2025. ENDS 5/9. EXCLUSIONS APPLY. SEE DETAILS.

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THE ARCHIVE

Explore our expertise on all things haircare, from ingredient benefits to insider tips.

Hair Hydration vs Moisture: Which Do You Need? (Hint: Both)

Hair Hydration vs Moisture: Which Do You Need? (Hint: Both)

How Often Should We Wash Our Hair?

How Often Should We Wash Our Hair?

How to Wash Your Hair: The Method You Never Knew

How to Wash Your Hair: The Method You Never Knew

Hair Volume: 10 tips for fine-haired folks

Hair Volume: 10 tips for fine-haired folks

Conditioner: Everything You Need to Know

Conditioner: Everything You Need to Know

The Product That (Almost) Does it All: How to Use Leave-in Conditioner

The Product That (Almost) Does it All: How to Use Leave-in Conditioner

What is Sulfate-free Shampoo: Myth or Must?

What is Sulfate-free Shampoo: Myth or Must?

Sulfates in Shampoo: Are They Bad for Your Hair?

Sulfates in Shampoo: Are They Bad for Your Hair?

What is My Hair Type?

What is My Hair Type?

Benefits of Peppermint Oil For Hair

Benefits of Peppermint Oil For Hair

Which Essential Oils Are Good For Hair?

Which Essential Oils Are Good For Hair?

Is Jojoba Oil Good For Hair?

Is Jojoba Oil Good For Hair?

The Best Shampoo for Color-Treated Hair? None.

The Best Shampoo for Color-Treated Hair? None.

SO, WHAT’S YOUR STORY?

Answer a few (easy) questions to get your personalized routine.

SHOP BEST-SELLERS

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FOR ALL HAIR TYPES

Healthiest Hair Method

Healthiest Hair Method

Save 26%

Healthiest Hair Method

PRE-WASH, NEW WASH ORIGINAL AND PRIMER

New Wash Original 8oz

Benefits of New Wash Original

New Wash Original

CLEANSING CREAM FOR ALL HAIR TYPES

New Wash Rich 8oz

New Wash Rich

New Wash Rich

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

New Wash Deep 8oz

New Wash Deep

New Wash Deep

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

Pre-Wash 4oz

Pre-Wash

Pre-Wash

PREBIOTIC MICELLAR SCALP RINSE

Massaging Scalp Brush

Massaging Scalp Brush

Massaging Scalp Brush

SOOTHING SCALP BRUSH FOR NEW WASH

Primer 8oz

Primer

Primer

SMOOTHING AND MOISTURIZING PROTECTION MIST

Hair Balm 4oz

Hair Balm

Hair Balm

MOISTURIZING AIR-DRY LOTION

Hair Oil 2oz

Hair Oil Refill

Hair Oil Refill

NOURISHING HAIR OIL

Hair Powder

Powder

Powder

VOLUMIZING NON-AEROSOL DRY SHAMPOO

Undressed 8oz

Undressed

Undressed

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION

FOR BLONDE TONES

New Wash Original 8oz and Whisk and Jar with 1 Purple Color Boost

Anti-Brass Color Boost Set

Save 19%

Anti-Brass Color Boost Set

NEW WASH ORIGINAL, PURPLE COLOR BOOST, TIN AND WHISK

FOR BLONDE TONES

New Wash Rich 8oz and Whisk and Jar with 1 Purple Color Boost

Anti-Brass Moisture Color Boost Set

Save 19%

Anti-Brass Moisture Color Boost Set

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK