Shampoo, replaced.
The healthiest
hair of your life.
New Wash replaces shampoo and conditioner with one detergent-free step. Cleaner, softer, shinier hair — without stripping it.
Tried, tested, obsessed-over
Shop Best Sellers
The New Wash difference
Shampoo strips.
New Wash restores.
Detergents in shampoo wash away your hair's natural oils — then conditioner tries to put them back. New Wash skips the cycle entirely, cleansing with essential oils that leave hair soft, shiny and healthy.
Join more than a million New Wash devotees
The New Wash method
Simpler than shampoo.
One product replaces your shampoo, conditioner and detangler. Here's the method:
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
Add a splash of water to get a smooth, milky consistency.
Work into hair and scalp, using the scalp brush to coat every inch — scrub, massage, repeat. Let sit for 2-3 minutes.
Rinse thoroughly, using the brush to ensure all product is washed out.
Three formulas. Every hair type.
Made for your hair
Dry, oily, fine, curly, color-treated — there's a New Wash for that. Start with your hair type, or let us match you.
8 out of 10
people who tried New Wash said it's the best product they've ever used.
Shop New Wash*Based on a 3-week consumer perception study of 103 participants, compared to similar products
From the experts
Why hairdressers recommend New Wash
“I don't use shampoo in the hair salon. It makes my job so much easier.”
Jayne Matthews Hairstylist, Educator and Salon Owner
“You can simplify your entire routine by just using New Wash.”
Victoria Schrager Haircut Specialist
“Try the ASMR Method: Apply, splash, massage, rinse.”
Caroline Stahl Hairstylist
“It's been a complete game-changer for me and my clients.”
Skip Fellers Salon Owner, Educator and Hairstylist
From the press
It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”
I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all.”
If you've ever wanted to cosplay as a colorist, this is the duo for you.”
Save up to 20%
Build your routine.
Save on every step.
Mix and match up to five products — the more you bundle, the more you save.
- Mix and match up to 5 products
- The bigger the bundle, the bigger the discount
- Free US shipping over $55
The best-hair-of-your-life guarantee
Love it in 21 days,
or your money back.
We're so confident you'll love your new hair, we're betting our own money on it. Try New Wash for 21 days — if you're not satisfied, we'll refund you.