HAVE YOUR BEST HAIR DAY EVERY DAY

THE NEW WASH METHOD

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THE RITUAL YOUR SCALP AND HAIR CRAVE

Healthiest Hair Method

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New Wash

Bring Hair BACK TO LIFE

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Get a head start on wash day with a quick and refreshing deep clean. Pre-Wash breaks down buildup, oil and dirt with breakthrough detergent-free micellar technology and prebiotics that balance the scalp microbiome—massage into dry hair for a nourishing pre-cleanse in just three minutes.
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Wait, before you pick up that blow-dryer! Prep and protect with our moisturizing leave-in mist that smooths, detangles and shields strands from hot tools and UV rays. Primer is weightless and helps other products work harder, setting the stage for easier (and more effective) everyday styling.
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These two new products work hand-in-hand to bring out the best in New Wash—and your hair. Start with Pre-Wash to gently remove buildup and clarify the scalp. Then cleanse with New Wash, our revolutionary replacement for traditional shampoo and conditioner. Finish with Primer to keep your hair safe, silky and ready for whatever style comes next.
LEARN MORE

Get a head start on wash day with a quick and refreshing deep clean. Pre-Wash breaks down buildup, oil and dirt with breakthrough detergent-free micellar technology and prebiotics that balance the scalp microbiome—massage into dry hair for a nourishing pre-cleanse in just three minutes.
LEARN MORE
Wait, before you pick up that blow-dryer! Prep and protect with our moisturizing leave-in mist that smooths, detangles and shields strands from hot tools and UV rays. Primer is weightless and helps other products work harder, setting the stage for easier (and more effective) everyday styling.
LEARN MORE
These two new products work hand-in-hand to bring out the best in New Wash—and your hair. Start with Pre-Wash to gently remove buildup and clarify the scalp. Then cleanse with New Wash, our revolutionary replacement for traditional shampoo and conditioner. Finish with Primer to keep your hair safe, silky and ready for whatever style comes next.
LEARN MORE

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New Wash Original

CLEANSING CREAM FOR ALL HAIR TYPES

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BRIANNA L.

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted”

Product NEW WASH ORIGINAL

SAVANNAH F.

“First and foremost, this stuff smells amazing! Aside from that, this formula is magic. I have fine/thick/curly hair, so I can get some awful tangles. After not washing my hair in three days, wearing it in multiple styles and using just New Wash, I was able to comb through my hair with ease. My dandruff also seems to have subsided a little after one month of New Wash. I’m hoping to see it completely disappear with more use.”

Product NEW WASH RICH

ELIZABETH

“I have been using Purple Color Boost for the last 12 months and love it. It leaves my hair soft and curly and takes away any yellow coloring of my gray locks. I only need to use it once a month.”

Product NEW WASH RICH AND PURPLE BOOST DUO

KAREN F.

“New Wash changed my hair almost instantly. After my second time using it, my hair was curly! I didn’t even realize my hair was so wavy. I had my husband try it, and it transformed his hair and scalp also—so much softer and his severe scalp irritation disappeared. Feels like a miracle product.”

Product NEW WASH ORIGINAL

BRENDA S.