Get a head start on wash day with a quick and refreshing deep clean. Pre-Wash breaks down buildup, oil and dirt with breakthrough detergent-free micellar technology and prebiotics that balance the scalp microbiome—massage into dry hair for a nourishing pre-cleanse in just three minutes.

Wait, before you pick up that blow-dryer! Prep and protect with our moisturizing leave-in mist that smooths, detangles and shields strands from hot tools and UV rays. Primer is weightless and helps other products work harder, setting the stage for easier (and more effective) everyday styling. 

These two new products work hand-in-hand to bring out the best in New Wash—and your hair. Start with Pre-Wash to gently remove buildup and clarify the scalp. Then cleanse with New Wash, our revolutionary replacement for traditional shampoo and conditioner. Finish with Primer to keep your hair safe, silky and ready for whatever style comes next.

Hi, it’s us. We create smart, simple haircare. We pioneer planet-friendly formulas and packaging. And we make your hair healthier with fewer, better things—like products, ingredients and wash days.

Repeat after us: It’s not a shampoo, it’s a cleansing cream. New Wash is formulated without detergents that strip your hair’s natural oils (a shampoo specialty) and with naturally derived ingredients that reveal a healthier scalp and softer, smoother, shinier hair.

Soap on your skin is drying, so why would you put it on your hair? Every time you use shampoo, its detergent-based formula strips your hair and scalp of the natural oils they need (and conditioner is only a temporary fix). New Wash does everything shampoo wishes it did—cleanse, condition, detangle and balance your scalp—all in one nourishing step.