OUR BIGGEST UPGRADE YET

YOUR
REFILLABLE
FUTURE

New Wash now comes in a reusable bottle for easy, sustainable refills.

TWO STEPS TO HEALTHIER HAIR

MASTER
YOUR
ROUTINE

Break the cycle of greasy roots and dry ends.

A NEW CHAPTER FOR NEW WASH

SAME REFILL.
NEW LOOK.

Wash day has never been better—you can quote us on that.

  • No Damaging Detergents
  • Biodegradable
  • CLEANSES
  • Conditions
  • Balances
  • Protects
  • Say hello to healthier hair and a happier scalp—and goodbye to shampoo forever. The New Wash Method gives you softer, smoother, shinier hair in just two steps.

    SHOP THE NEW WASH METHOD
  • First, get a quick deep-clean with our scalp-purifying rinse. Pre-Wash breaks down buildup and balances your microbiome with prebiotic micellar technology.

    LEARN MORE
  • Then cleanse and condition in one step with our game-changing cleansing cream. New Wash is 100% nontoxic and free of the harsh detergents found in shampoo.

    LEARN MORE
  • The Massaging Scalp Brush makes it easier to work in and rinse out New Wash, every time. It also feels so soothing on your scalp.

    LEARN MORE

SO, WHAT’S YOUR STORY?

I have
and I want
to target

Or get a fully personalized routine and special offer when you answer a few more questions.

START THE QUIZ

BRIANNA L.

“I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I’ve ever wanted”

Product NEW WASH ORIGINAL 8OZ REFILL

SAVANNAH F.

“First and foremost, this stuff smells amazing! Aside from that, this formula is magic. I have fine/thick/curly hair, so I can get some awful tangles. After not washing my hair in three days, wearing it in multiple styles and using just New Wash, I was able to comb through my hair with ease. My dandruff also seems to have subsided a little after one month of New Wash. I’m hoping to see it completely disappear with more use.”

Product NEW WASH RICH 8OZ REFILL

ELIZABETH

“I have been using Purple Color Boost for the last 12 months and love it. It leaves my hair soft and curly and takes away any yellow coloring of my gray locks. I only need to use it once a month.”

KAREN F.

“New Wash changed my hair almost instantly. After my second time using it, my hair was curly! I didn’t even realize my hair was so wavy. I had my husband try it, and it transformed his hair and scalp also—so much softer and his severe scalp irritation disappeared. Feels like a miracle product.”

Product NEW WASH ORIGINAL 8OZ REFILL

BRENDA S.

“New Wash Rich is the only thing that works on my frizz. The scalp brush makes all the difference, and I don’t have to use as much New Wash”

Product NEW WASH RICH 8OZ REFILL

YOU SAID IT

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Thick or Coarse

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