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Suited For

Flat Hair, Oily Hair, Gray Hair, Color-Treated Hair, Dry Hair, Damaged Hair

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What It Is

CLEANSING CREAM FOR ALL HAIR TYPES

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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8oz New Wash Original Case (12)

CLEANSING CREAM FOR ALL HAIR TYPES

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Suited For

Flat Hair, Oily Hair, Gray Hair, Color-Treated Hair, Dry Hair, Damaged Hair

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What It Is

CLEANSING CREAM FOR ALL HAIR TYPES

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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8oz New Wash Original Case (24)

CLEANSING CREAM FOR ALL HAIR TYPES

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Suited For

Flat Hair, Oily Hair, Gray Hair, Color-Treated Hair

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What It Is

CLEANSING CREAM FOR ALL HAIR TYPES

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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Backbar New Wash Original 64oz

CLEANSING CREAM FOR ALL HAIR TYPES

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Suited For

Flat Hair, Oily Hair

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What It Is

PREBIOTIC MICELLAR SCALP RINSE

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Benefits

Purify , balance , transition

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NEW

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WS Pre-Wash

PREBIOTIC MICELLAR SCALP RINSE

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Benefits

Moisturize , prep , protect , enhance

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NEW

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WS Primer

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Suited For

Flat Hair, Oily Hair

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What It Is

PREBIOTIC MICELLAR SCALP RINSE

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Benefits

Purify , balance , transition

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NEW

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Pre-Wash 4oz Case (12)

PREBIOTIC MICELLAR SCALP RINSE

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Benefits

Moisturize , prep , protect , enhance

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NEW

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Primer Case (12)

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Suited For

Flat Hair, Oily Hair

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What It Is

PREBIOTIC MICELLAR SCALP RINSE

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Benefits

Purify , balance , transition

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NEW

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Pre-Wash 4oz Case (24)

PREBIOTIC MICELLAR SCALP RINSE

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Benefits

Moisturize , prep , protect , enhance

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NEW

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Primer Case (24)

SMOOTHING AND MOISTURIZING PROTECTION MIST

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Suited For

Flat Hair, Oily Hair

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What It Is

PREBIOTIC MICELLAR SCALP RINSE

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Benefits

Purify , balance , transition

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NEW

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Backbar Pre-Wash 8oz

PREBIOTIC MICELLAR SCALP RINSE

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

ENHANCED DAMAGE REPAIR TREATMENT

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Benefits

Replenish , restore , strengthen , prime

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NEW

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WS Bond Boost for New Wash

ENHANCED DAMAGE REPAIR TREATMENT

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

ENHANCED DAMAGE REPAIR TREATMENT

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Benefits

Replenish , restore , strengthen , prime

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NEW

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WS Bond Boost for New Wash

ENHANCED DAMAGE REPAIR TREATMENT

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

BOND BOOST, 8OZ NEW WASH ORIGINAL, TIN AND WHISK

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Benefits

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FOR ALL HAIR TYPES

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WS Bond Boost and New Wash Original Set

BOND BOOST, 8OZ NEW WASH ORIGINAL, TIN AND WHISK

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Suited For

Flat Hair, Oily Hair, Damaged Hair, Color-Treated Hair

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What It Is

BOND BOOST, 8OZ NEW WASH DEEP, TIN AND WHISK

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Benefits

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FOR OILY HAIR

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WS Bond Boost and New Wash Deep Set

BOND BOOST, 8OZ NEW WASH DEEP, TIN AND WHISK

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

BOND BOOST, 8OZ NEW WASH RICH, TIN AND WHISK

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Benefits

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FOR DRY HAIR

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WS Bond Boost and New Wash Rich Set

BOND BOOST, 8OZ NEW WASH RICH, TIN AND WHISK

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

DAMAGE REPAIR LEAVE-IN TREATMENT

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Benefits

Replenish , restore , strengthen , protect

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NEW

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Bond Serum Case 12

DAMAGE REPAIR LEAVE-IN TREATMENT

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

DAMAGE REPAIR LEAVE-IN TREATMENT

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Benefits

Replenish , restore , strengthen , protect

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NEW

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WS Bond Serum

DAMAGE REPAIR LEAVE-IN TREATMENT

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Suited For

Gray Hair, Dry Hair

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What It Is

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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8oz New Wash Rich Case (12)

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Suited For

Gray Hair, Dry Hair

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What It Is

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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8oz New Wash Rich Case (24)

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Suited For

Oily Hair

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What It Is

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Benefits

Cleanse , condition , balance , protect

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8oz New Wash Deep Case (12)

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Suited For

Oily Hair

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What It Is

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Benefits

Cleanse , condition , balance , protect

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8oz New Wash Deep Case (24)

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Benefits

Cleanse and Condition , balance , enhance , nourish , protect

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Learn More

Backbar New Wash Rich 64 oz

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

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Suited For

Oily Hair

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What It Is

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Benefits

Cleanse , condition , balance , protect

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Backbar New Wash Deep 64oz

CLARIFYING CLEANSING CREAM FOR OILY AND FINE HAIR

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

HEAT PROTECTANT BLOW-DRY LOTION

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Benefits

Add Shine , protect , moisturize , long-lasting

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Dressed Up Case (12)

HEAT PROTECTANT BLOW-DRY LOTION

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

HEAT PROTECTANT BLOW-DRY LOTION

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Benefits

Add Shine , protect , moisturize , long-lasting

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Dressed Up Case (24)

HEAT PROTECTANT BLOW-DRY LOTION

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

HEAT PROTECTANT BLOW-DRY LOTION

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Benefits

Add Shine , protect , moisturize , long-lasting

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Dressed Up 8oz Refill Case (12)

HEAT PROTECTANT BLOW-DRY LOTION

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Suited For

Damaged Hair, Color-Treated Hair

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What It Is

HEAT PROTECTANT BLOW-DRY LOTION

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Benefits

Add Shine , protect , moisturize , long-lasting

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Dressed Up 8oz Refill Case (24)

HEAT PROTECTANT BLOW-DRY LOTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

MOISTURIZING AIR-DRY LOTION

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Benefits

Moisturize , smooth , define

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BEST-SELLER

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Hair Balm Case (12)

MOISTURIZING AIR-DRY LOTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

MOISTURIZING AIR-DRY LOTION

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Benefits

Moisturize , smooth , define

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BEST-SELLER

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Hair Balm Case (24)

MOISTURIZING AIR-DRY LOTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

MOISTURIZING AIR-DRY LOTION

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Benefits

Moisturize , smooth , define

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Hair Balm 8oz Refill Case (12)

MOISTURIZING AIR-DRY LOTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

MOISTURIZING AIR-DRY LOTION

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Benefits

Moisturize , smooth , define

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Hair Balm 8oz Refill Case (24)

MOISTURIZING AIR-DRY LOTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

NOURISHING OIL AND 2OZ BOTTLE

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Benefits

Soften , smooth , nourish

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BEST-SELLER

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Hair Oil Set Case (12)

NOURISHING OIL AND 2OZ BOTTLE

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Suited For

Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

NOURISHING OIL AND 2OZ BOTTLE

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Benefits

Soften , smooth , nourish

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BEST-SELLER

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Hair Oil Set Case (24)

NOURISHING OIL AND 2OZ BOTTLE

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

BLACK HAIRSTORY CAPE

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Benefits

Reusable

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Hairstory Cape

BLACK HAIRSTORY CAPE

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Suited For

Flat Hair

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What It Is

HEAT-ACTIVATED VOLUMIZING SPRAY

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Benefits

Volumize , prep , refresh

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Lift Case (12)

HEAT-ACTIVATED VOLUMIZING SPRAY

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Suited For

Flat Hair

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What It Is

HEAT-ACTIVATED VOLUMIZING SPRAY

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Benefits

Volumize , prep , refresh

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Lift Case (24)

HEAT-ACTIVATED VOLUMIZING SPRAY

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

SOOTHING SCALP BRUSH FOR NEW WASH

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Benefits

Work In (And Out) , enhance , stimulate

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Massaging Scalp Brush Case (12)

SOOTHING SCALP BRUSH FOR NEW WASH

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

SOOTHING SCALP BRUSH FOR NEW WASH

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Benefits

Work In (And Out) , enhance , stimulate

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Massaging Scalp Brush Case (24)

SOOTHING SCALP BRUSH FOR NEW WASH

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Suited For

Gray Hair, Color-Treated Hair

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What It Is

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Benefits

Neutralize , enhance , protect , restore , extend

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FOR BLONDE TONES

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New Wash Original Purple Boost Set Case (12)

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Suited For

Gray Hair, Color-Treated Hair

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What It Is

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Benefits

Neutralize , enhance , protect , restore , extend

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FOR BLONDE TONES

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New Wash Original Purple Boost Set Case (24)

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Suited For

Color-Treated Hair, Gray Hair

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What It Is

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Benefits

Neutralize , enhance , protect , restore , extend

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FOR BLONDE TONES

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New Wash Rich Purple Boost Set Case (12)

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Suited For

Color-Treated Hair, Gray Hair

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What It Is

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Benefits

Neutralize , enhance , protect , restore , extend

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FOR BLONDE TONES

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New Wash Rich Purple Boost Set Case (24)

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK

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Suited For

Flat Hair, Oily Hair

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What It Is

VOLUMIZING NON-AEROSOL DRY SHAMPOO

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Benefits

Refresh , revive , style , extend

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Powder Case (12)

VOLUMIZING NON-AEROSOL DRY SHAMPOO

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Suited For

Flat Hair, Oily Hair

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What It Is

VOLUMIZING NON-AEROSOL DRY SHAMPOO

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Benefits

Refresh , revive , style , extend

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Powder Case (24)

VOLUMIZING NON-AEROSOL DRY SHAMPOO

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

64OZ NEW WASH ORIGINAL, RICH AND DEEP

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Benefits

Cleanse , condition , balance , protect , nourish , enhance

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The Backbar Kit

64OZ NEW WASH ORIGINAL, RICH AND DEEP

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Suited For

Flat Hair, Dry Hair, Gray Hair

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What It Is

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION

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Benefits

Moisturize , add texture , protect

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Undressed Case (12)

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION

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Suited For

Flat Hair, Oily Hair, Gray Hair

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What It Is

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION

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Benefits

Moisturize , add texture , protect

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Undressed Case (24)

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION

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Suited For

Gray Hair, Dry Hair, Damaged Hair

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What It Is

MEDIUM-HOLD WAX

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Benefits

Hold , enhance , stay touchable

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Wax Case (12)

MEDIUM-HOLD WAX

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Suited For

Gray Hair, Dry Hair, Damaged Hair

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What It Is

MEDIUM-HOLD WAX

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Benefits

Hold , enhance , stay touchable

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Wax Case (24)

MEDIUM-HOLD WAX

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Suited For

Flat Hair, Oily Hair, Gray Hair, Dry Hair, Damaged Hair, Color-Treated Hair

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What It Is

3OZ NEW WASH TIN

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Benefits

Recyclable , reusable

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WS Aluminum Tin

3OZ NEW WASH TIN