“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Fine Hair
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Coily Hair
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Gray Hair
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Dry Hair
For all hair types | New Wash Original
Our signature cleansing cream that works wonders for all hair types.
For dry hair types | New Wash Rich
An ultra-hydrating version of signature cleansing cream.
For oily hair types | New Wash Deep
A clarifying version of our signature cleansing cream–for that sparkling clean feeling.
You do you
This is personal style personified. Air dry or use heat, your natural texture will look better than ever.
Subscribe for your healthiest hair ever. New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.
- Free shipping on every refill order
- Save up to 20% per ounce
- No commitment, cancel anytime
- Choose your ideal frequency
- Complimentary products
- Reduce emissions from plastic by 80% every time you replace bottled shampoo and conditioner with 32 oz. New Wash.
All-in-one: Our products cleanses and conditions without harsh detergents, in one step.
Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
The Detergent-Free Difference
- Extends time between washes by restoring the natural balance of your scalp
- Adds volume and fights frizz
- Protects hair color with gentle non-stripping cleansers
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Restores natural shine
- Helps reduce flakes and scalp irritation
- Deeply cleanses, adds hydration, and moisturizes
Wash your hair, change your life. Trust us on this. Use New Wash every time you wash your hair for best results.
1. Layer it on hair, starting at the scalp. Use water to emulsify and work down to ends.
2. Work it into hair (don’t forget your scalp!) with fingertips, or our brush.
3. Scrub, massage, repeat.
4. Rinse extra well using fingertips or brush
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
Additional Non-Key Ingredients
Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
The reviews speak for themselves.
Search below using keywords or filters for your hair type.
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
New Wash is different from detergent shampoos and so it requires a little shift in how you wash your hair.
If your hair is feeling greasy or you've got some build up there are two common reasons:
- You might not be using enough product. Apply New Wash to coat or cover hair like you would for a conditioner or mask. Then work it in really, really well. This will allow it to capture and bond to the dirt, build up and excess oil.
- You might not be rinsing it out thoroughly. New Wash bonds to the bad stuff and requires quite a bit of rinsing to work it out. Massage it out with finger tips or the brush.
New healthy habits and routines take time to get into a groove. You might have a transition period during which your scalp is over-producing oil (like it was trained to do when you used detergent shampoo) because it hasn't acclimated to this new way of cleansing that leaves the healthy protective oils to do their job.
After about 2-3 washes (max 10) your scalp and oil production will regulate and thrive with your new healthy habit!