PROTECT YOUR COLOR
WITH NEW WASH

Cleanse your hair and keep your color going strong!
This is the best product for preserving color-treated and gray hair while maintaining healthy moisture and shine.

60-day money back guarantee

NEW WASH COLLECTIONNEW WASH COLLECTION

Get Your
Healthiest and
Happiest Hair

New Wash is the best product for preserving color-treated and gray hair while maintaining healthy moisture and shine.

FOR ALL HAIR TYPES

New Wash Original
$44
$0
NEW WASH ORIGINAL WITH BRUSH

Our Signature Cleansing Cream

 Brings out your own natural texture for added body  

Helps color last longer and keeps natural hair color vibrant

Restores the natural balance of oils

8oz

20oz

32oz

60-day money back guarantee

FOR DRY AND FRIZZY HAIR

New Wash Rich
$44
$0
NEW WASH ORIGINAL WITH BRUSH

 An ultra-hydrating version of signature cleansing cream  

 Cleans thick and dry hair without detergents and never strips away your protective barrier  

Smooths and moisturizes frizzy or dry hair

Helps color last longer and keeps natural hair color vibrant

8oz

20oz

32oz

60-day money back guarantee

ENHANCE AND EXTEND YOUR HAIR COLOR

Purple Color Boost
$14
$0
NEW WASH DEEP WITH BRUSH

Contains zero damaging detergents and harsh foams, which fade hair color

Doubles the color protection when combined with New Wash

Double the color protection.

Love your bright, brass-free color.




Set de OS

4 pack

60-day money back guarantee

CLEANSES. CONDITIONS. BALANCES. PROTECTS.

Detergent-Free

Cruelty-Free

Sulfate-Free

Biodegradable

Silicone-Free

JOIN 423,000+ PEOPLE ON A NEW WAVE OF HAIR CLEANSING!

5/5 rating

Love it!! I got the purple booster and it helps my Platnium blondes so much!


Laura d. | Color Treated

NEW WASH ORIGINAL

NEW WASH ORIGINAL

5/5 rating

The undisputed best CoWash out there! My curls love it, and so does my scalp. Get the violet pigment to tone any brassiness.

Lisa p.  | CURLY HAIR

NEW WASH RICH

NEW WASH RICH

5/5 rating

"My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!"

Sarah K.  | Frizzy HAIR

NEW WASH DEEP

NEW WASH RICH

BEFORE AND AFTER: 10X WASHES LATER
New Wash Original & Purple Boost

HAIR TYPE:

All Hair Types

BENEFITS:

Neutralizes brassiness and reduce the yellowing of blond, gray, silver and white hair

Details:

Enhance and extend your color with a powerful, purple combination: already best-in-class color maintenance of New Wash plus the Purple Color Boost to keep blond and silver hair bright and brass-free, giving you improved color and clean, healthy hair.

New Wash Original & Purple Boost
$55.00
New Wash Rich & Purple Boost

HAIR TYPE:

Thick and Dry Hair or Curly and Coily Hair

BENEFITS:

Neutralizes brassiness and reduce the yellowing of blond, gray, silver and white hair

Details:

Enhance and extend your color with a powerful, purple combination: already best-in-class color maintenance of New Wash plus the Purple Color Boost to keep blond and silver hair bright and brass-free, giving you improved color and clean, healthy hair.

New Wash Rich & Purple Boost
$55.00

MIX IT UP. 
BOOST YOUR HAIR COLOR.

Dispense all 8 oz of your favorite New Wash into refillable jar and add Purple Color Boost. Mix thoroughly (we’ve got a whisk for this!).

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