Wash your hair, change your life
Subscribe for your healthiest hair ever
New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.
The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp–all in one step.
Subscribing makes it easier than ever to maintain your routine.
How it works
Best of the best benefits
Subscribe, save, repeat
Click the subscribe button on your favorite products; get them delivered regularly, up to 20% off.
You’re in control
Cancel, skip or edit frequency at any time.
Get more of what you love
Free auto shipping, and you never have to think about restocking your stash.
We’ll give you presents
Score brushes, bottles, and more treats, on us.
JOIN 10,700+ OTHERS WITH HEALTHY, HAPPY HAIR
“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Verified Customer
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Verified Customer
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Verified Customer
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Verified Customer
High style
Did you know you can subscribe and save on styling products too?
New Wash Original
The original cleansing cream for all hair types—like shampoo, but actually good for your hair.
Hair Balm
Get touchable, air-dried texture with the lightweight cream that enhances natural texture.
Undressed
The salt-free spray for soft, voluminous beachy waves—without that dry, sticky sea salt feel.