Primer

• What is Primer?

  Primer is a smoothing and moisturizing protection mist that infuses moisture, helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. Rather than moisturizing hair through heavy and greasy emulsions, Primer is a weightless active mist with cutting-edge actives clinically proven to moisturize, detangle, smooth and protect hair from heat (up to 450°F) and external aggressors like humidity, pollution and UV rays.

• Who can use Primer?

  Primer can be used on every hair type and texture.

• What does the texture of Primer feel/look like?

  Primer is weightless and airy—imagine the texture as a delicate veil that effortlessly glides through your hair. As you spray it, you’ll feel a fine mist enveloping each strand, leaving behind a sensation of softness and hydration. Despite its lightweight nature, it offers substantial protection, forming a shield against heat damage up to 450°F. It’s not greasy or sticky; instead, it imparts a silky smoothness that helps detangle knots with ease. With each spritz, it infuses your hair with moisture, keeping it nourished and safeguarded against environmental stressors. 

• How do I use Primer?

  Mist Primer over dry or damp hair. Use your fingers to distribute evenly, then style as usual.

  Use solo before styling or as the last step of the New Wash Method: Pre-Wash, New Wash and Primer.

• Can I use Primer on dry hair?

  Yes, Primer can be applied to dry hair to moisturize, nourish, detangle and provide protection against heat up to 450°F from styling tools.

• What is the technology behind Primer?

  Primer is formulated with high-efficiency ingredients to moisturize, nourish and protect your hair in one step. Capilipid protects hair from UV rays and heat damage (up to 450°F), improves hair strength and protects hair color. Lilac leaf culture provides antioxidant and anti-pollution protection, smooths hair scales, reinforces natural protection and restores natural shine. Natural, upcycled betaine helps maintain optimal moisture and transport water at a cellular level for long-lasting moisturization.

• How often should I use Primer?

  Primer is suitable and safe for everyday usage. Feel free to use it as often as you want!

• Is Primer fragrance-free?

  Yes, Primer is fragrance-free.

• Is Primer vegan and cruelty-free?

  Yes, Primer is vegan and Leaping Bunny Certified. Leaping Bunny is the beauty industry’s most trusted cruelty-free certification.

• Is Primer safe for color-treated hair?

  Yes, Primer is safe for color-treated hair.

• Will Primer protect my hair from heat?

  Yes, Primer protects your hair from heat up to 450°F.