Our Pillars of Sustainability
We prioritize sustainability in everything we do, with these three goals always top of mind.
![](http://hairstory.com/cdn/shop/files/2_icons_recycle_1000x.png?v=1711125466)
Environmental Stewardship
In products and in processes, our approach is to do more with less. We limit our environmental footprint wherever, whenever and however possible.
![](http://hairstory.com/cdn/shop/files/2_icons_1planet_1000x.png?v=1711125476)
Philanthropic Initiatives
Through 1% for the Planet, we financially support like-minded, hands-on organizations that do the heavy lifting in protecting and improving the environment.
![](http://hairstory.com/cdn/shop/files/2_icons_leapingbunny_1000x.png?v=1711125486)
Responsible Sourcing
When it comes to our formulas, Hairstory is an open book. We use only ethical and cruelty-free sources, and we list every single ingredient on our packaging.
![](http://hairstory.com/cdn/shop/files/4_RecycleNW_1080x.gif?v=1711125529)
Haircare that actually cares.
Since 2015, we’ve been creating revolutionary products that are better for your hair and better for the planet. Our detergent-free cream cleanser, New Wash, replaces traditional shampoo and conditioner in one healthy step. We also pioneered the use of low-plastic refill pouches for haircare—then became the first beauty company to utilize fully recyclable pouches.
![](http://hairstory.com/cdn/shop/files/Sustainability-page-gif-7M_700x.gif?v=1711485067)
Together, we’re making a difference.
✓ We reduced our carbon intensity by 59%—that’s how much CO₂ goes into making our products—from 2015 to 2021.
✓ Switching from traditional shampoo and conditioner bottles to 32oz New Wash reduces the amount of plastic waste by 85% and your water consumption by 30%.
✓ We use 60% less packaging material for 32oz New Wash pouches compared to 8oz pouches.
✓ We’ve opened 10 distribution centers across the globe (and counting!) to reduce the “last mile” distance between our warehouses and our customers.
✓ 90% of our products are manufactured locally, and localizing manufacturing in Portugal lowered carbon emissions for European customers by 86%.
![](http://hairstory.com/cdn/shop/files/8_Powerineverypurchase_2000x2000_de9c8660-0cd1-45c7-9e0b-9955bf5ecda4_1400x.png?v=1711125666)
Power in every purchase.
Through 1% for the Planet, we donate 1% of every 8oz New Wash sale to high-impact water conservation and restoration organizations. Since 2018, the Hairstory community has funded $384,000 in donations to protect oceans, lakes, rivers and reefs around the world.
ORGANIZATIONS WE SUPPORT
![](http://hairstory.com/cdn/shop/files/icon-billionoyster_350x.png?v=1679411456)
![](http://hairstory.com/cdn/shop/files/icon-coralreefalliance_355x.jpg?v=1679411455)
![](http://hairstory.com/cdn/shop/files/icon-CAcostalalliance_532x.png?v=1679411457)
![](http://hairstory.com/cdn/shop/files/uploaded-logo-in-a-word-doc-for-twitter_660x.jpg?v=1679411453)
![](http://hairstory.com/cdn/shop/files/icon-allianceforgreatlakes_293x.jpg?v=1679411454)
![](http://hairstory.com/cdn/shop/files/icon-riverkeeper_1000x.png?v=1679411457)
![](http://hairstory.com/cdn/shop/files/icon-wdc_335ad902-d79a-4060-b96a-15c560aac29f_300x.png?v=1679411459)
![](http://hairstory.com/cdn/shop/files/10_cruetlyfreeformulas_2000x2000_7356b5d3-1ed7-4fb6-8500-b9b87063e484_1400x.png?v=1711125686)
Cruelty-free formulas, always.
We’re Leaping Bunny certified, which means we will never test on animals. Leaping Bunny is the beauty industry’s most trusted cruelty-free certification.
![](http://hairstory.com/cdn/shop/files/11_naturallyderivedingredients_2000x2000_8c67cf00-4184-4172-88a6-7a4ddca7c6bc_1400x.png?v=1711125710)
Naturally derived ingredients.
Every Hairstory product is made with non-toxic, naturally effective ingredients and 100% natural fragrances. Instead of the harsh detergents found in traditional shampoo, New Wash uses a blend of essential oils, aloe vera and fatty cleansers to dissolve impurities in a gentler, healthier way.
![](http://hairstory.com/cdn/shop/files/12_plant-based_products_1_1400x.png?v=1711478412)
Plant-based products (primarily).
While most Hairstory formulas are vegan, New Wash contains a protein derived from sheep’s wool. Keratin is key for New Wash’s moisturizing benefits, and we source ours from a farm in New Zealand known for its high ethical standards. We have yet to find a vegan substitute that is up to our performance standards.