Dressed Up Dressed Up Dressed Up Dressed Up Dressed Up Dressed Up

Dressed Up

HEAT PROTECTANT BLOW-DRY LOTION

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4oz bottle 8oz refill pouch

The shield that guards your crown. Dressed Up gives long-lasting, lightweight hold plus protection from damaging UV rays and hot styling tools (up to 450°F).

Vegan Vegan
Leaping Bunny Certfied Leaping Bunny Certified
Petroleum-Free Petroleum-Free
Recyclable Recyclable
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Dressed Up

  • How does Dressed Up protect my hair from heat?

    Dressed Up has UV protectant ingredients to shield hair from the sun, plus a combination of polymers, vegan proteins and essential oils to protect against damage from heat tools up to 450°F.

  • Can I use Dressed Up on wet and damp hair?

    Yes! You can use Dressed Up on damp or wet hair. For heat protection, you just need a little bit, and for texture, use a bit more.

  • Who should use Dressed Up?

    Dressed Up is ideal for anyone who uses hot styling tools, as it protects hair from thermal and UV damage. It’s especially beneficial for color-treated and parched hair.

WE’RE LISTENING

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  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

SUSTAINABLE

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