Backbar New Wash Rich 64 oz

Backbar New Wash Rich 64 oz

MOISTURIZING CLEANSING CREAM FOR DRY AND THICK HAIR

Ready for the healthiest hair
of your life?

Receive personalized results in under 2 minutes.

take the quiz

This product is available for Pros only.

Login here to access

Clean, deeply condition and nourish dry hair while balancing the scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

64oz New Wash pouches are not available for resale or retail and are intended for backbar/professional use only.

Biodegradable Biodegradable
Leaping Bunny Certfied Leaping Bunny Certified
Detergent-Free Detergent-Free
Paraben-Free Paraben-Free
Silicone-Free Silicone-Free
Sulfate-Free Sulfate-Free
SLS-Free SLS-Free
Phthalate-Free Phthalate-Free
Synthetic Fragrance-Free Synthetic Fragrance-Free
Recyclable Recyclable

New Wash

  • Is New Wash a shampoo?

    New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

  • Is New Wash a conditioner?

    New Wash is not a conditioner. Conditioner does not clean the hair; it only replaces moisture after shampoo strips it. New Wash contains cleansing and conditioning ingredients.

  • Will New Wash clean my hair?

    Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

  • How often should I wash my hair with New Wash?

    You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

    When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

  • How does New Wash work?

    New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.

  • Will New Wash work for my hair type?

    Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.

  • How long will it take for New Wash to work?

    New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural and more commonly experienced by people with oily or fine hair.

  • My hair is still feeling unclean after New Wash. what should I do?

    New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons. 

    First, you might not be using enough New Wash. Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.

    You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.

    Remember: It takes time to adjust to new habits and routines. You might experience a transition period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.

    After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!

  • Are New Wash pouches recyclable?

    Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.

  • Will this clog my drain or harm my septic system?

    No, all Hairstory products are septic-safe and will not clog the drain.

WE’RE LISTENING

Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

SUSTAINABLE

Shop Your System

Your Story Stars Here

For
I'm looking for
that targets

Take the full quiz for more product recommendations.

Start The Quiz