I'm frustrated and thinking of giving up. Is it worth sticking with it?

The product array a conventional routine requires - shampoo, conditioner, mask, leave-in, repair serum - exists almost entirely because of what the first product in the chain does. Detergent shampoo strips the hair's protective oils. Conditioner exists to replace them. The mask exists because conditioner isn't enough. The repair treatment exists because the stripping cycle damages hair over time. None of those corrective products are innovations - they're corrections. New Wash removes the first domino. What feels difficult right now is your scalp coming out of a cycle it was trained into - and that process is genuinely brief. The customers who tell us New Wash simplified their entire routine - one product instead of five, washing less often, better hair in week three than in year one of conventional shampoo - got there by staying through this transition. Reach out before giving up. Most issues in the first few weeks are solvable with a small adjustment.