“I Get The Texture of My Dreams”
New Wash is the only product I've found that gives my hair volume, body and personality.
Katherine VERIFIED BUYER
HAIR THIS GOOD CHANGES EVERYTHING
A cleanser, conditioner, and detangler in one: the gentle, detergent-free wash behind the no-shampoo movement.
- Free of sulfates & detergents
- Cleanses without stripping
- A formula for every hair type
Over 17K 5-Star Reviews
TRY NEW WASH
As Seen In:
WHY YOU'LL LOVE IT
5 REASONS TO TRY NEW WASH
01 One Bottle, Zero Compromises
Replace your shampoo, conditioner, detangler and hair masks with one product that is better than all of them combined. And yes: it's vegan.
02 No Harsh Detergents
Zero detergents, zero sulfates, zero parabens, zero silicone, zero phthalate, zero SLS, zero synthetic fragrances, zero BS. Only what's good for you.
03 Clean, Nourishing Ingredients
Made with Evening Primrose Oil, Aloe Leaf Juice, and Sunflower Seed Oil — rich in sustaining the natural moisture that makes your hair shine.
04 An award-winning formula
Allure Best of Beauty 2024 Winner with 25,879+ verified reviews. The secret to your best hair days. Loved by thousands.
05 Better For The Planet
Our biodegradable formula is safe for you and the environment, and our refill pouches reduce plastic waste and water consumption.
“I'll Never Go Back"
My hair is soft, manageable, shiny, smells great, and is better than ever. I'll never go back to regular shampoo and conditioner.
Shauna H. VERIFIED BUYER
“Even My Hairdresser Commented On It"
She says it's like I've got new hair. A game changer, if only it had been around when I was younger!
Ms. H VERIFIED BUYER
“Best Shampoo/Conditioner I've Ever Used”
My hair is fantastic and I only wash once a week instead of every other day. No longer oily or flat. Truly incredible.
Nadia A. VERIFIED BUYER
“The Only Shampoo I Use”
This is the only shampoo I've ever found that keeps the eczema on my scalp under control. It stops the itching and flaking — and gives my fine hair some volume.
Jane R. VERIFIED BUYER
“Best On The Market"
Beautiful moisturizing benefits for my naturally wavy, dull, dry hair. Now it's perfectly bouncy and full of life. Best on the market. 5 stars from a hairdresser!
Angela K. VERIFIED BUYER
The new way to wash
YOUR LOW MAINTENANCE SOLUTION
You'll never need anything else.
Cleans, conditions and nourishes in one step
Balances natural oil production
Enhances shine, softness and texture
Avoids damage caused by shampoo detergents
60-day money-back guarantee
See the results you want or get your money back with our 21-Day Healthier Hair Promise.
Learn more.
Ingredients
See the results you want or get your money back with our 21-Day Healthier Hair Promise.
Learn more.
Ingredients
See the results you want or get your money back with our 21-Day Healthier Hair Promise.
Learn more.
Ingredients
See the results you want or get your money back with our 21-Day Healthier Hair Promise.
Learn more.
Ingredients
THE RESULTS SPEAK FOR THEMSELVES
After
Before
After
Before
After
Before
Why ditch shampoo
Is your shampoo
destroying your hair?
Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
Shampoo
New Wash
Cleanses
✓
✓
Conditions & detangles in one step
✕
✓
Supports a healthy scalp
✕
✓
Detergent- & sulfate-free
✕
✓
Naturally derived and biodegradable
✕
✓
Enhances natural texture
✕
✓
Preserves color
✕
✓
Lets you go longer between washes
✕
✓
Recyclable refill pouches
✕
✓
Join more than a million New Wash devotees
evening primrose oil
nourishes hair with moisture and helps prevent dryness
aloe leaf juice
cleanses, soothes, and balances the pH of your scalp
sunflower seed oil
moisturizes, cleanses, and fights oxidation with Vitamin E
HOW TO #NEWWASH
FREQUENTLY ASKED QUESTIONS
Is New Wash a shampoo?
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.
Is New Wash a conditioner?
New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.
Will New Wash clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
How does New Wash work?
New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp’s natural oil production.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.
My hair is still adjusting to New Wash after a few washes. What should I do?
New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine!
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.
Will this clog my drain or harm my septic system?
No, all Hairstory products are septic-safe and will not clog the drain.
Why is New Wash Deep now New Wash Deep Clean? Are they the same formula?
New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It’s slightly more lightweight and doesn’t carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair—same clarifying benefits, with a more refined feel.