I have color-treated hair. Which Hairstory product is right for me?

New Wash is not just safe for color-treated hair - it is the best available option for color longevity. Every detergent, including the most premium color-protective shampoos, crosses the threshold that produces foam, and that same force extracts color molecules from the cortex. In Hairstory's controlled experiment, Kerastase color-protective shampoo showed substantial visible color fade after just ten washes. New Wash at one hundred washes remained visually indistinguishable from the unwashed control. Formula recommendation: New Wash Original for most color-treated hair. New Wash Rich if hair is also dry, coarse, or heavily chemically processed. New Wash Deep Clean for color-treated customers with oily scalps or hard water. Color Boost add-on: For toning between salon visits, Color Boost tubes mix into New Wash Original or Rich - Purple for blonde/grey/silver/platinum, Blue for warm brown/dark blonde, Red for all red tones. One tube per 8oz bottle; never use alone.