Purple Color Boost
COLOR BOOST FOR BLONDE, GRAY, SILVER AND PLATINUM HAIR
Ready for the healthiest hair of your life?
Receive personalized results in under 2 minutes.
take the quizMeet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals.
New Wash and reusable mixing tin and whisk sold separately.
Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.
FAQs
See all FAQSPurple Color Boost
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What makes Purple Color Boost superior to other color-boosting products?
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How long should I let Purple Color Boost sit on my hair?
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How often should I use Purple Color Boost?
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Does it stain tile?
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Why isn't New Wash Deep an option for Purple Color Boost?
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How long can I keep a tube of Color Boost before using it?
WE’RE LISTENING
Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.
Ingredients
Ingredients
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
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Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
-
Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
SUSTAINABLE
Top-Rated Sets
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New Wash Original Starter Set
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New Wash Rich Starter Set
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New Wash Deep Starter Set
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Save 15%
Styling Best Sellers Set
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Save 18%
Care and Texture Set
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Save 15%
Moisture Boost Set
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Save 15%
Moisture Ultra Boost Set
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Save 15%
Volumizing Set
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Save 16%
Beach Waves Set
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Save 16%
Beach Waves Moisture Set
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Save 9%
Moisture and Volume Duo
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Save 17%
Moisture and Volume Set
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Save 20%
Shine Restoration Set
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Save 20%
Moisture and Shine Restoration Set
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Save 15%
Frizz Control Set
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Save 15%
Frizz Control Moisture Set
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Save 19%
Anti-Brass Color Boost Set
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Save 19%
Anti-Brass Moisture Color Boost Set
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Save 19%
Shine and Gloss Color Boost Set
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Save 19%
Shine, Gloss and Moisture Color Boost Set
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Save 19%
Vibrant Red Color Boost Set
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Save 19%
Vibrant Red Moisture Color Boost Set
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New Wash Original Trial Kit
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