Purple Boost 1pack Purple Color Boost Purple Color Boost Purple Color Boost Purple Color Boost Purple Color Boost

Purple Color Boost

COLOR BOOST FOR BLONDE, GRAY, SILVER AND PLATINUM HAIR

Ready for the healthiest hair
of your life?

Receive personalized results in under 2 minutes.

take the quiz
Blonde Tones Brown Tones Red Tones
1 Tube 4 Tubes

Meet the healthier way to keep blonde, gray, silver and platinum hair bright and brass-free. Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals. 

New Wash and reusable mixing tin and whisk sold separately.

Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself. 

Paraben-Free Paraben-Free
Leaping Bunny Certfied Leaping Bunny Certified
Silicone-Free Silicone-Free
Petroleum-Free Petroleum-Free
Sulfate-Free Sulfate-Free
Phthalate-Free Phthalate-Free
Recyclable Recyclable
Recommended Products

FAQs

See all FAQS

Purple Color Boost

  • What makes Purple Color Boost superior to other color-boosting products?

    Traditional color shampoos strip hair as they clean, and traditional color conditioners don't clean—they only deposit color and condition. Purple Color Boost for New Wash gently cleans, conditions, tones and neutralizes brassiness in one step. 

    Purple Color Boost is formulated with an exclusive blend of botanical antioxidants (including rosemary leaf and viola odorata flower extract) that are specifically chosen for lighter shades. When mixed with New Wash Original or Rich, Purple Color Boost protects blonde, gray, silver and platinum hair from color fade, UV rays and frequent washing.

  • How long should I let Purple Color Boost sit on my hair?

    Let Purple Color Boost sit for 3 to 5 minutes before rinsing.

  • How often should I use Purple Color Boost?

    Use every time you wash your hair or as directed by your trusted colorist.

  • Does it stain tile?

    Staining is less likely when​​ spills are promptly cleaned with a suitable cleaning agent. Follow the instructions to ensure a tidy application while protecting your tile from potential stains.

  • Why isn't New Wash Deep an option for Purple Color Boost?

    The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.

  • How long can I keep a tube of Color Boost before using it?

    All Color Boosts have a two-year shelf life.

WE’RE LISTENING

Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

Ingredients

View More Information
BOTANICAL EXTRACTS
Purple Color Boost
Ingredients

Propanediol, Water, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

SUSTAINABLE

Top-Rated Sets

shop the collection
View More Information
FOR ALL HAIR TYPES
The Ultimate New Wash Method
The Ultimate New Wash Method
Learn More
Save 20%

The Ultimate New Wash Method

PRE-WASH, NEW WASH ORIGINAL AND PRIMER
3 Product Set
View More Information
FOR DRY HAIR
The Richest New Wash Method
The Richest New Wash Method
Learn More
Save 20%

The Richest New Wash Method

PRE-WASH, NEW WASH RICH AND PRIMER
3 Product Set
View More Information
FOR OILY HAIR
The Clarifying New Wash Method
The Clarifying New Wash Method
Learn More
Save 20%

The Clarifying New Wash Method

PRE-WASH, NEW WASH DEEP AND PRIMER
3 Product Set
View More Information
FOR ALL HAIR TYPES
Massaging Scalp Brush and New Wash Original
Benefits of New Wash Original
Learn More

New Wash Original Starter Set

MASSAGING SCALP BRUSH AND NEW WASH ORIGINAL
2 Product Kit
View More Information
FOR DRY HAIR
Massaging Scalp Brush and New Wash Rich
New Wash Rich Starter Set
Learn More

New Wash Rich Starter Set

MASSAGING SCALP BRUSH AND NEW WASH RICH
2 Product Kit
View More Information
FOR OILY HAIR
Massaging Scalp Brush and New Wash Deep
New Wash Deep Starter Set
Learn More

New Wash Deep Starter Set

MASSAGING SCALP BRUSH AND NEW WASH DEEP
2 Product Kit
View More Information
New Wash Original 3oz with Massaging Scalp Brush and 3oz Aluminum Tin
Benefits of New Wash Original
Learn More

New Wash Original Trial Kit

MASSAGING SCALP BRUSH, NEW WASH ORIGINAL, 3OZ TIN AND $20 VOUCHER
3oz
View More Information
FOR ALL HAIR TYPES
The New Wash Method for All Hair Types
Benefits of New Wash Original
Learn More
Save 15%

The New Wash Method for All Hair Types

PRE-WASH AND NEW WASH ORIGINAL
2 Product Set
View More Information
FOR OILY HAIR
The New Wash Method for Oily Hair
The New Wash Method for Oily Hair
Learn More
Save 15%

The New Wash Method for Oily Hair

PRE-WASH AND NEW WASH DEEP
2 Product Set
View More Information
FOR DRY HAIR
The New Wash Method for Dry Hair
The New Wash Method for Dry Hair
Learn More
Save 15%

The New Wash Method for Dry Hair

PRE-WASH AND NEW WASH RICH
2 Product Set
View More Information
FOR ALL HAIR TYPES
Hair Oil, Powder and Hair Balm
Styling Best Sellers Set
Learn More
Save 15%

Styling Best Sellers Set

HAIR OIL, POWDER AND HAIR BALM
3 Product Set
View More Information
FOR ALL HAIR TYPES
New Wash Original, Hair Balm and Undressed
Benefits of New Wash Original
Learn More
Save 18%

Care and Texture Set

NEW WASH ORIGINAL, HAIR BALM AND UNDRESSED
3 Product Set
View More Information
FOR DRY HAIR
Massaging Scalp Brush, New Wash Original and Hair Balm
Benefits of New Wash Original
Learn More
Save 15%

Moisture Boost Set

MASSAGING SCALP BRUSH, NEW WASH ORIGINAL AND HAIR BALM
3 Product Set
View More Information
FOR VERY DRY HAIR
Massaging Scalp Brush, New Wash Rich and Hair Balm
Moisture Ultra Boost Set
Learn More
Save 15%

Moisture Ultra Boost Set

MASSAGING SCALP BRUSH, NEW WASH RICH AND HAIR BALM
3 Product Set
View More Information
FOR FLAT HAIR
Massaging Scalp Brush, New Wash Original and Powder
Benefits of New Wash Original
Learn More
Save 15%

Volumizing Set

MASSAGING SCALP BRUSH, NEW WASH ORIGINAL AND POWDER
3 Product Set
View More Information
FOR ALL HAIR TYPES
Massaging Scalp Brush, New Wash Original and Undressed
Benefits of New Wash Original
Learn More
Save 16%

Beach Waves Set

MASSAGING SCALP BRUSH, NEW WASH ORIGINAL AND UNDRESSED
3 Product Set
View More Information
FOR DRY HAIR
Massaging Scalp Brush, New Wash Rich, Undressed
Beach Waves Moisture Set
Learn More
Save 16%

Beach Waves Moisture Set

MASSAGING SCALP BRUSH, NEW WASH RICH AND UNDRESSED
3 Product Set
View More Information
FOR ALL HAIR TYPES
Hair Balm and Powder
Moisture and Volume Duo
Learn More
Save 9%

Moisture and Volume Duo

HAIR BALM AND POWDER
2 Product Set
View More Information
FOR ALL HAIR TYPES
New Wash Original, Hair Balm and Powder
Benefits of New Wash Original
Learn More
Save 17%

Moisture and Volume Set

NEW WASH ORIGINAL, HAIR BALM AND POWDER
3 Product Set
View More Information
FOR ALL HAIR TYPES
New Wash Original, Hair Balm and Hair Oil
Benefits of New Wash Original
Learn More
Save 20%

Shine Restoration Set

NEW WASH ORIGINAL, HAIR BALM AND HAIR OIL
3 Product Set
View More Information
FOR DRY HAIR
New Wash Rich, Hair Balm and Hair Oil
Moisture and Shine Restoration Set
Learn More
Save 20%

Moisture and Shine Restoration Set

NEW WASH RICH, HAIR BALM AND HAIR OIL
3 Product Set
View More Information
FOR ALL HAIR TYPES
Massaging Scalp Brush, New Wash Original, Hair Oil
Benefits of New Wash Original
Learn More
Save 15%

Frizz Control Set

MASSAGING SCALP BRUSH, NEW WASH ORIGINAL AND HAIR OIL
3 Product Set
View More Information
FOR DRY HAIR
Massaging Scalp Brush, New Wash Original and Hair Oil
Frizz Control Moisture Set
Learn More
Save 15%

Frizz Control Moisture Set

MASSAGING SCALP BRUSH, NEW WASH RICH AND HAIR OIL
3 Product Set
View More Information
FOR BLONDE TONES
New Wash Original 8oz and Whisk and Jar with 1 Purple Color Boost
Anti-Brass Color Boost Set
Learn More
Save 19%

Anti-Brass Color Boost Set

NEW WASH ORIGINAL, PURPLE COLOR BOOST, TIN AND WHISK
4 Product Set
View More Information
FOR BLONDE TONES
New Wash Rich 8oz and Whisk and Jar with 1 Purple Color Boost
Anti-Brass Moisture Color Boost Set
Learn More
Save 19%

Anti-Brass Moisture Color Boost Set

NEW WASH RICH, PURPLE COLOR BOOST, TIN AND WHISK
4 Product Set
View More Information
FOR BROWN TONES
New Wash Original 8oz with Whisk and Jar and 1 Blue Boost
Shine and Gloss Color Boost Set
Learn More
Save 19%

Shine and Gloss Color Boost Set

NEW WASH ORIGINAL, BLUE COLOR BOOST, TIN AND WHISK
8oz + 1 tube, whisk, jar
View More Information
FOR BROWN TONES
New Wash Rich 8oz with Whisk and Jar and 1 Blue Boost
Shine, Gloss and Moisture Color Boost Set
Learn More
Save 19%

Shine, Gloss and Moisture Color Boost Set

NEW WASH RICH, BLUE COLOR BOOST, TIN AND WHISK
8oz + 1 tube, whisk, jar
View More Information
FOR RED TONES
New Wash Original 8oz with Whisk and Jar and 1 Red Color Boost
Vibrant Red Color Boost Set
Learn More
Save 19%

Vibrant Red Color Boost Set

NEW WASH ORIGINAL, RED COLOR BOOST, TIN AND WHISK
8oz + 1 tube, whisk, jar
View More Information
FOR RED TONES
New Wash Rich 8oz with Whisk and Jar and 1 Red Color Boost
Vibrant Red Moisture Color Boost Set
Learn More
Save 19%

Vibrant Red Moisture Color Boost Set

NEW WASH RICH, RED COLOR BOOST, TIN AND WHISK
8oz + 1 tube, whisk, jar

SO, WHAT’S YOUR STORY?

I have
and I want
to target

Or answer a few more questions to get your personalized routine.

START THE QUIZ