Boost de couleur violette
Boost de couleur violette
Boost de couleur violette
Boost de couleur violette

Boost de couleur violette

Prix de vente$14.00

Easily enhance and extend your hair color with Purple Color Boost, a unique botanical complex designed to be mixed with New Wash Original or New Wash Rich (New Wash, mixing tin and whisk sold separately). Keep blonde, gray, silver and platinum hair bright and brass-free by combining Purple Color Boost’s powerful blend of clean ingredients with our revolutionary cleansing cream.

For a more convenient Color Boost experience, consider a Purple Color Boost and New Wash Original Duo or Purple Color Boost and New Wash Rich Duo subscription,, which includes New Wash, a reusable mixing tin and whisk plus savings and free auto-delivery with every refill. Not ready to commit? Try a one-time purchase of the Purple Color Boost and New Wash Original Set or Purple Color Boost and New Wash Rich Set (mixing tin and whisk included).

Note: Mixing Purple Color Boost with New Wash Deep may not yield your desired results. Using Purple Color Boost exclusively with New Wash Original or New Wash Rich is strongly recommended for optimal performance and to maintain your hair's radiant shine while combating brassiness.


Purple Color Boost

  • Keep blond and silver hair bright and brass-free with a powerful combination of a unique botanical complex in Purple Color Boost.
  • Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
  • Squeeze the entire contents of this tube and 8 ounces of New Wash (Original or Rich) into the jar, then whisk together thoroughly.
  • Get hair wet and coat hair with the mix.
  • Deeply massage it into roots and all the way down to tips. 
  • Let it sit for 3-5 minutes. 
  • Rinse very well. 
  • Use every time you wash your hair or as directed by your trusted colorist.

Purple Color Boost

Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol

Ingredients by volume


Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash.  Simplify your routine and replace both your shampoo and conditioner. 

Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.

Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.

The staining risk is less likely when​​ promptly cleaning up any spills with a suitable cleaning agent to minimize the risk of staining. We recommend always following the product's instructions and guidelines to ensure a successful and tidy application while protecting your bathroom from potential stains.

How long can I keep the mix before using it?

All Color Boosts have 2 years of shelf life.

“My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!”

Sarah K, Purple Color Boost User