How much New Wash should I be using?

New Wash needs to coat all of your hair - scalp and lengths. The most common mistake is using too little. A general starting point is the combined amount of shampoo and conditioner you would normally use; for longer or thicker hair, that can be several tablespoons. Apply to damp hair, add water as you go, massage vigorously into the scalp, work through to the ends, then rinse thoroughly for two full minutes of active rinsing. Give this a week; if there's no improvement, look at formula fit.